Customer Success Story Overview
Spencer Altman / Head of Business Consulting
+ 16%
Click
through
Rate+ 12% Lead
Conversion
+ 200%
Newsletter
Signup Rate
DefShop increases CR via product recos for Facebook campaign
Opportunity
Personalise shopping experience for customers
coming to def-shop.com from key channel:
Facebook.
Solution
When users come from Facebook campaigns,
show the most frequently purchased products from
other Facebook users on product detail landing
page.
Result
+72% Conversion Rate
+21% Revenue
24% Bounce Rate
WEKA MEDIA increases subscriptions, curbs abandons
Opportunity
Weka Media desired to increase subscriptions for
the digital edition. Users were too often abandoning
order process for paid subscriptions.
Solution
When a user has a paid subscription (multiple
editions or for longer time-periods) in the basket but
wants to abandon checkout, give them the
opportunity to test for free a single edition of a digital
subscription.
Result
+9,6% Conversion Rate
+16,2% CTR
Axa Health Keeper increases newsletter engagement withWebtrekk real-time DMP
Opportunity
Increase engagement for new insurance policies with
more personalised and targeted email newsletters based
on user behaviour segmented customer groups.
Solution
Send newsletters for specific products only to customers
who have shown previous interest in the specific
products of the campaign. Segment users based on
Webtrekk’s real-time DMP user behaviours of pages and
clicks previously visited by users.
Result
+60% Newsletter Click through Rate on Targeted
Campaign just for Runners vs. Untargeted Campaign
for Entire Email List
Leading European Bank Increases CR of New Account Applications
Opportunity
Too many users abandoning the loan
application process.
Solution
Build trust with potential customers by
displaying a layer with positive customer
feedback and assure visitors that the
application will be finished shortly.
Result
+34% Application Uplift
+12% Conversion into a Lead
What does this mean?
Digital Analytics
is becoming a
profit center
Your data
is becoming a
profit center
Data collection Reporting Analysis Insights Action Profit
Data collection
&
Reporting
Effort/Resources
Analysis
Action & Profit
Only spend
resources on
projects with a path
to profit
Question existing
projects with no
clear path to profit
Today
Data collection
&
Reporting
Analysis
Action & Profit
Tomorrow
Revenue €10 M
Avg. Basket €80
What if you could increase baskets by just 1%?
€100.000 Revenue
= 1 Full-Time Resource
Rethink the purpose of your data
Thank you for your attention.
Spencer Altman
Head of Business Consulting
Berlin, Germany
+49 30 755 415 450
@spenceraltman
www.webtrekk.com