Performance Metric Model

Spencer Altman, Head of Business Consulting

What are your

KPIs?

If these are your main metrics, then you likely need to rethink them

Visits

Time on Site

‚Traffic‘

Visitors Page Views

Bounce Rate

Conversion Rate

‚Loyalty‘

‚Engagement‘

‚Reach‘

Source : iStock

KPI

Report

Training

Communicate

Explain/Fix/What does it mean?

Justify you did a good jobY

our

Effort

What is the

purpose of your

website?

Performance Metrics

KPIs

KPI Drivers

Optimisation

Insights

Performance Metric Pyramid

?

Source : iStock

Example – Media / Content

Videos

(€)

Media

Views

Library

Media

Views

Live

Streams

Qty

Reminder

If Event is in the future, would a

‘Add to my Calendar’ button increase the

number of people watching the Livestream?

How about a mobile Push Notification?

Add to My Calendar

Example – BankingPurpose of Website

Increase € in Current/Savings Accounts

Current/

Savings

Accounts

(€)

Qty

Current/

Savings

Accounts

Qty Clicks

Compare

Table

Avg

Amount

per

Account

Products

Without

Tables

Example – BankingPurpose of Website

Increase Share of Wallet of Customers with > €50K Savings

Increase # of Products per Customer of Customers with > €50K Savings

Share of

Wallet

(€)

Qty Users

Investing

CR%

Targetted

Email

Avg

Amount

Invested

Step 2 : Determine Performance Metrics

Step 1 : Why is the website there?

Step 4 : Build Performance Analytics Tree

Step 3 : Determine Initial KPIs per Performance Metric

Step 5 : Prioritize Performance Analytics Tree

Step 6 : Implement Performance Analytics Tree

Thank you!

Want help redesigning your KPIs?

Contact me…

Spencer Altman

Head of Business Consulting

Berlin, Germany

spencer.altman@webtrekk.com

@spenceraltman

Check out moreWebtrekk papers & videos at:

www.webtrekk.com/knowledge/