WHY YOU SOCIAL MEDIA MARKETERS NEED TRENDS FOR BUSINESS

Why You Social Media Marketers Need Trends For Business

With a fast-paced industry and a complex interconnection of social media, businesses find it imperative to publish content that captures current reader sentiment. Capitalizing on your reader’s interest is the key to growing your reach and increasing engagement on all social platforms. Underlying this need, various social media platforms give key insights to the trending topics across the internet.

Data analytics and extensive coding has given us the gift of identifying what

global readers are interested in. A social media marketer can align his work and

online content with these trends to target a greater audience.

While the ultimate goal of every business is to convert clients, a wide array of

information can certainly avoid the risk of being unnoticed if one makes use of

these trending topics.

 

While several independent applications have come to the fore and regular

industry reports are also in play, here are the three major ways for you to pick

on the latest trends:

 

1.   Twitter

It is safe to assume that twitter is the flag-bearer of the trend ticker. It gives you

the option to search topics that are ‘Most Talked About’ and “Most Searched

For’. You can also refine your search according to geographic parameters and

certain demographic characteristics.

 

2.   Google + and Google Trends

The forever master-mind in the game-of-data, Google allows you to pick on the

most searched about topics on net (upto 25 trending topics). The What’s Hot

feature is available on an individual’s user profile to see which posts are getting

maximum attention. This can give a fair idea to you about the prevailing mood

in the market which is useful while strategizing your social media content.

 

3.   Facebook Trends

Recent to join the league of trend analysis, Facebook trend list show you most

talked about stories on the web. It is a mixture of general stories being shared

and commented on globally and what is ‘hot and trending’ in your circle of

friends. It can well be classified as a smart move to avoid the news feed clutter

while retaining due coverage and publicity to the brand name and engagement

numbers.

 

As mentioned before, the internet is home to a multitude of trend meters and

analysis and to add to the confusion, there exists the possibity of trends being

rigged or bought. However, the least that a social media marketer can do is to

have a holistic evaluation of what seems to be in vogue.

 

The social media landscape is dynamic and growing. Choosing the right target

audience and giving your business the adequate boost can prove fruitful. So get

your trackers in place and give them what they want to read!