Label?Private
Curious about private label?
Would a private label be profitable for your business?
- Create your own custom blends with the help of our expert team.
- Select from many on-trend, high quality packaging options.
- See your profit margins increase!
Private Label Tea Manufacturing
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Bring your vision to life:
Private
Label
What people don’t know about
of consumers
purchase some
private label
products
96%
Read more from Food Production Daily, “Shoppers Gobble up Private Label Food” by Jenni Spinner
Also, often the same raw materials
used to make national brands
are used to make private
labels as well
Which means…
POTATO POTATOis…
Ok, so you have the quality, what about the competition?
In many instances, private labels
have surpassed a national brand’s
capacity to deliver on visibility,
consumer interest, involvement
and appeal.
“”Read more from Brand Channel “The Evolution of Private Label Branding” by Meera Mullick-Kanwar
This is due to the complete control a retailer has over their private label.
private labels are no
longer considered
“generic”, but
quality products to compete against
national brands
Hence,
?
So what does the consumer
think
The Great Recession
has made consumers more price
conscientious
On average,
private labels
are priced 30%lower than national brands
Read more from Small Business Chron.com “The Advantages of Private Label Branding” by Vanessa Cross
…the consumers’
choice is obvious.
If quality is comparable
duh!
How will it benefit
Me
as a
retailer
?????????
No one knows how to
position your products
BETTER than YOU!
You have complete control:
size
flavors
packaging
production
and…
Private Labels earn
an average profit
margin of
...PRICE!Whoa! That’s substantial!
10%
You have
Photo curtsey of free FreeDigitalPhotos.net
greater
freedom
for pricing strategies
grows from private labels
Customer
Also, great
Loyalty
to reduce
dependence on
national brands
Invest in a Private Label
Summary
Private labels are comparable
to national brands…
…but are much
lower in cost.
Consumers like them…
…and they generate profits for retailers
Thanks!
Learn about what private label tea
could do for your company.
www.FirsdTea.com
Click here to contact one of our private label developers now!
References:
• Spinner, Jenni. “Shoppers gobble up private-label food.” FoodProductionDaily.com. 13
August 2013. http://www.foodproductiondaily.com/Markets/Shoppers-gobble-up-private-
label-food
• Mullick-Kanwar, Merra. “The Evolution of Private Label Branding”. BrandChannel.com.
http://www.brandchannel.com/papers_review.asp?sp_id=360
• Cross, Vanessa. “The Advantages of Private Label Branding”. Small Business Chron.com by
Demand Media. http://smallbusiness.chron.com/advantages-private-label-branding-
20163.html
• Happy Jumping Child by Chrisroll, FreeDigitalPhotos.net
• Book Shelf Stock Image by bplanet, FreeDigitalPhotos.net
• Thank you HubSpot for the free stock photos