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Label ? Private

Why should I consider Private Label for my business?

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Looking for low cost products, and high profit margins? Private Label may be ideal for your business. Push play for more information.

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Page 1: Why should I consider Private Label for my business?

Label?Private

Page 2: Why should I consider Private Label for my business?

Curious about private label?

Would a private label be profitable for your business?

- Create your own custom blends with the help of our expert team.

- Select from many on-trend, high quality packaging options.

- See your profit margins increase!

Private Label Tea Manufacturing

Contact More options

Bring your vision to life:

Page 3: Why should I consider Private Label for my business?

Private

Label

What people don’t know about

Page 4: Why should I consider Private Label for my business?

of consumers

purchase some

private label

products

96%

Read more from Food Production Daily, “Shoppers Gobble up Private Label Food” by Jenni Spinner

Page 5: Why should I consider Private Label for my business?

Also, often the same raw materials

used to make national brands

are used to make private

labels as well

Which means…

POTATO POTATOis…

Page 6: Why should I consider Private Label for my business?

Ok, so you have the quality, what about the competition?

In many instances, private labels

have surpassed a national brand’s

capacity to deliver on visibility,

consumer interest, involvement

and appeal.

“”Read more from Brand Channel “The Evolution of Private Label Branding” by Meera Mullick-Kanwar

This is due to the complete control a retailer has over their private label.

Page 7: Why should I consider Private Label for my business?

private labels are no

longer considered

“generic”, but

quality products to compete against

national brands

Hence,

Page 8: Why should I consider Private Label for my business?

?

So what does the consumer

think

Page 9: Why should I consider Private Label for my business?

The Great Recession

has made consumers more price

conscientious

Page 10: Why should I consider Private Label for my business?

On average,

private labels

are priced 30%lower than national brands

Read more from Small Business Chron.com “The Advantages of Private Label Branding” by Vanessa Cross

Page 11: Why should I consider Private Label for my business?

…the consumers’

choice is obvious.

If quality is comparable

duh!

Page 12: Why should I consider Private Label for my business?

How will it benefit

Me

as a

retailer

?????????

Page 13: Why should I consider Private Label for my business?

No one knows how to

position your products

BETTER than YOU!

You have complete control:

size

flavors

packaging

production

and…

Page 14: Why should I consider Private Label for my business?

Private Labels earn

an average profit

margin of

...PRICE!Whoa! That’s substantial!

10%

Page 15: Why should I consider Private Label for my business?

You have

Photo curtsey of free FreeDigitalPhotos.net

greater

freedom

for pricing strategies

Page 16: Why should I consider Private Label for my business?

grows from private labels

Customer

Also, great

Loyalty

Page 17: Why should I consider Private Label for my business?

to reduce

dependence on

national brands

Invest in a Private Label

Page 18: Why should I consider Private Label for my business?

Summary

Private labels are comparable

to national brands…

…but are much

lower in cost.

Consumers like them…

…and they generate profits for retailers

Page 19: Why should I consider Private Label for my business?

Thanks!

Page 21: Why should I consider Private Label for my business?

References:

• Spinner, Jenni. “Shoppers gobble up private-label food.” FoodProductionDaily.com. 13

August 2013. http://www.foodproductiondaily.com/Markets/Shoppers-gobble-up-private-

label-food

• Mullick-Kanwar, Merra. “The Evolution of Private Label Branding”. BrandChannel.com.

http://www.brandchannel.com/papers_review.asp?sp_id=360

• Cross, Vanessa. “The Advantages of Private Label Branding”. Small Business Chron.com by

Demand Media. http://smallbusiness.chron.com/advantages-private-label-branding-

20163.html

• Happy Jumping Child by Chrisroll, FreeDigitalPhotos.net

• Book Shelf Stock Image by bplanet, FreeDigitalPhotos.net

• Thank you HubSpot for the free stock photos