?????????
SEOsearch engine opt imizat ion
why seo mat tersSEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have
a 1.7% close rate.
51%of traffic is
driven by SEO
Over
70%of search traffic is
organic versus less than
30%as paid traffic
Over
90% of people do not go past the first page of
search results
-market share-
?????????what drives SEO?
keywordsOn the top 10 search results the average website
page has 2,000 keywords.
The keyword density and usage of each page greatly influences the keyword ranking of that page.
On Page SEO
The content and html markup of your website is critical to getting found on
the major search engines.
Page Titles (70 characters)
Meta Descriptions (155 characters)
H1 – H6 tags
Alt Tags (Used to tell search engines what an image is about)
P tags (body copy)
Site URLS & Site Architecture
Inbound Links Versus Outbound Links
Responsive Design (mobile friendly)
Number of Pages Indexed
Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.
BLOG
Websites with blogs get 55%
more SEO traffic than websites that do not
Having accurate citations on the major local listing sites like Google Places, Yelp,
YP.com, Bing Places, and more help you rank higher locally.
LOCAL LISTINGS
SOCIAL MEDIASocial Shares of each page influence rankings
(See ranking factors by search metrics)
7 of the top 8 most correlated ranking factors are related to
social media according to the 2013 search metrics SEO study.
Backlinks# of total backlinks to your website influence SEO% of no follow backlinks vs do follow links matterRelevance of backlinks to your website matterWebsite value of backlink mattersWord count in anchor text% backlinks with keyword
-sources-http://www.searchmetrics.com/knowledge-base/
ranking-factors-us-2013/
http://searchengineland.com/study-organic-search-drives-51-traffic-social-5-202063
http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
http://www.hubspot.com/marketing-statistics
http://www.quicksprout.com/2012/12/20/the-science-behind-long-copy-how-more-content-incre
ases-rankings-and-conversions/
64.4%20.1%
12.7%
yahoo
bing
-TRELLIS-http://growwithtrellis.com/
Site Speed
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