Why must we engage a Public Relations agency now?

The PR Workshop

� How is your reputation working (or) not working for you?

� Where do you want to be seen or written about?

� Have you thought of your public relation needs?

� What is your perceived image now?

� Where can PR take you over a period of time?

� How is your company/organisation seen in your target

market/audience?

� What is your current PR strategy? Do you have one in

place?

� Do you think the right stories about your

company/brand/people is being told to your target

audience?

� Are all your brand stories being told in the (unpaid)

media?

� What is your ad spend? Have you thought of a way to get

better value for money through public relations?

� If you engage a PR agency, what will be your expectations

from them?

� What are the results you would want to see from a PR

initiative?