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Why must we engage a Public Relations agency now?
The PR Workshop
� How is your reputation working (or) not working for you?
� Where do you want to be seen or written about?
� Have you thought of your public relation needs?
� What is your perceived image now?
� Where can PR take you over a period of time?
� How is your company/organisation seen in your target
market/audience?
� What is your current PR strategy? Do you have one in
place?
� Do you think the right stories about your
company/brand/people is being told to your target
audience?
� Are all your brand stories being told in the (unpaid)
media?
� What is your ad spend? Have you thought of a way to get
better value for money through public relations?
� If you engage a PR agency, what will be your expectations
from them?
� What are the results you would want to see from a PR
initiative?