For more information contact your sales representative or visit ClearChannelOutdoor.com.
V. 05.19.16
Sources: 1. Nielsen OOH Advertising Study 2016. 2. Google Mobile Study 2013, 3. “Interactive Europe” study (9,000 European respondents) done in 2012 by Exterion Media. 4. 2015 Touchpoints/RealityMines Report.
ENGAGEMENT WITH BILLBOARDS 1
of U.S. residents age 16 or older, who have traveled in a vehicle in the past month noticed some form of OOH advertising 191%
17% immediately visited the business advertised
26% talked about the ad or product with others
Did you see that cool billboard on
Smith Street?23% accessed a coupon
or discount code
33% used online search (such as Google or Bing) to look up information about the advertiser
22% visited an advertiser's website
BUSINESS ADVERTISED
38% have noticed directional OOH ads THIS WAY
Percentage of billboard viewers engaged with the advertising message
SMARTPHONE ACTIONS
OOH reaches consumers in the same half-hour as 68% of
purchase decisions 4
51% of consumers use mobile search when on the go to
search for local information 2
51% agree they are more likely to pay attention to outdoor advertising
than any other medium 3
WE ARE A“CONNECTED”
SOCIETY
RIGHT PLACE,RIGHT TIME
PEOPLE EMBRACEOUTDOOR SPACES
28%Most of the time
46%Some ofthe time
1% Never
9%All ofthetime
16%Almostnever
83%
SALE!
Why Outdoor