For more information contact your sales representative or visit ClearChannelOutdoor.com.

V. 05.19.16

Sources: 1. Nielsen OOH Advertising Study 2016. 2. Google Mobile Study 2013, 3. “Interactive Europe” study (9,000 European respondents) done in 2012 by Exterion Media. 4. 2015 Touchpoints/RealityMines Report.

ENGAGEMENT WITH BILLBOARDS 1

of U.S. residents age 16 or older, who have traveled in a vehicle in the past month noticed some form of OOH advertising 191%

17% immediately visited the business advertised

26% talked about the ad or product with others

Did you see that cool billboard on

Smith Street?23% accessed a coupon

or discount code

33% used online search (such as Google or Bing) to look up information about the advertiser

22% visited an advertiser's website

BUSINESS ADVERTISED

38% have noticed directional OOH ads THIS WAY

Percentage of billboard viewers engaged with the advertising message

SMARTPHONE ACTIONS

OOH reaches consumers in the same half-hour as 68% of

purchase decisions 4

51% of consumers use mobile search when on the go to

search for local information 2

51% agree they are more likely to pay attention to outdoor advertising

than any other medium 3

WE ARE A“CONNECTED”

SOCIETY

RIGHT PLACE,RIGHT TIME

PEOPLE EMBRACEOUTDOOR SPACES

28%Most of the time

46%Some ofthe time

1% Never

9%All ofthetime

16%Almostnever

83%

SALE!

Why Outdoor