Why HRneeds to be‘Social’?

Imad Lahad | Director, Digital Strategy – Arab Region | APCO Worldwide

@imadlahad

Social media is the biggest shift inthinking and communication since the

Industrial Revolution

Companies must be prepared to embracethe true nature of social exchanges both

internally and externally

Companies that are on a path to adoptionhave seen real results and are also focusedon demonstrating value of the social efforts

How Companies are usingSocial Media?

How Social Media changesEmployee Communication?

How Social Media contributesto the Employer's Branding

APCO Worldwide and Gagen MacDonaldsurveyed 1,000 U.S. employees, and built a model

that quantifies the factors that characterize effectiveprograms and the impact those programs have on the

bottom line

When it comes to internal social mediaWhat do employees really want from a company?

When it comes to internal social mediaWhat do employees really think?

TAKE OUT

Thank you