Why Engineers in the Electric Utility Industry Should
R-E-S-P-E-C-TBlogs
What is a blog?
• Collection of articles on a
website• Often listed in reverse
chronological order
• Usually uses informal or
conversational writing style
How engineers feel
*Margin of error: +/- 3.1% at a 95% confidence level
CFE Media and TREW Marketing surveyed CFE Media’s engineers about how they find, use and engage with content, specifically e-newsletters, blogs, and contact forms.
• Data collected: Oct. 10-17, 2014• Number of respondents: 1,011*• Incentive: drawing for $50 VISA gift card
How engineers feel
Yes22%
No78%
Yes No
CFE Media and TREW Marketing survey:
“Marketing to Engineers™ e-Newsletters, Blogs & Contact Forms” (December 2014)
Only 22% of
audience
found blogs to
be a valuable
resource
How engineers feel
19%
12%
26%
31%
62%
74%
64%
60%
I NDEPENDENT BLOG S
SU PPL I ER/VENDOR BLOG S
TRADE PU BLI CATI ONS' BLOG S
I NDU STRY ASSOCI ATI ON BLOG S
BLOG SOURCE CREDIBILITY*
Very credible Moderately credible
*Of engineers who identified blogs as valuable content, CFE Media and TREW Marketing survey:
“Marketing to Engineers™ e-Newsletters, Blogs & Contact Forms” (December 2014)
How engineers feel
*Of engineers who identified blogs as valuable content, CFE Media and TREW Marketing survey:
“Marketing to Engineers™ e-Newsletters, Blogs & Contact Forms” (December 2014)
80% 76% 74%67%
56% 51%
28% 25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
CREDIBLE BLOG CHARACTERISTICS*
Blogs deserve R-E-S-P-E-C-T
Time to change
that point of
view – blogs are
a valuable
content type!
R-E-S-P-E-C-T
R-E-S-P-E-C-T
• More colloquial but still
professional
• Relevant stories and experiences
• Humanize companies/brands
R-E-S-P-E-C-T
R-E-S-P-E-C-T
• Insight and advice from industry
experts
• Knowledge base and research
resource
• Product information, white papers,
case studies, etc.
R-E-S-P-E-C-T
R-E-S-P-E-C-T
• Multiple points of view
• Strategies or suggestions for solving
unique problems and challenges
• Applications for use
R-E-S-P-E-C-T
R-E-S-P-E-C-T
• Ideas, instruction and reflection
• Commentary and opinions
• Read the comments
R-E-S-P-E-C-T
R-E-S-P-E-C-T
• Meet like-minded peers
• Discover new vendors, products or
projects
• Platform for interaction
R-E-S-P-E-C-T
R-E-S-P-E-C-T
• Build and develop relationships
• Tweet, share and pin valuable
content
• Sense of community
R-E-S-P-E-C-T
R-E-S-P-E-C-T
• News and updates about current
trends
• New tests, standards, guides,
tutorials
• Convenient and easy to access
around the clock
Recommended blogs
• Emerson: It’s Never Been Done Beforehttp://www.emerson.com/neverbeendone/en-us/Pages/default.aspx
• Indium Corporation Blogshttp://blogs.indium.com/
• Being Brunel: Notes from a Civil
Engineerhttp://www.beingbrunel.com/
Who we are
C.I.Agent Solutions is a global leader in solutions for SPCC secondary
containment compliance, vault and manhole maintenance, and
hydrocarbon filtering needs. We’ve partnered with a number of
engineering firms over the years in designing and implementing
solutions for the utility industry. Our secondary containment systems, the
Barrier Boom and Polyvinyl Liner System, utilizes our C.I.Agent®
polymers which solidifies oil into a recyclable rubber-like mass on
contact and then acts as a barrier to prevent oil from leaving the
containment area.
Who we are
C.I.Agent Solutions
11760 Commonwealth Drive
Louisville, KY 40299
502.267.0101
www.ciagent.com