Download pdf - What nuclear warheads can teach you about content marketing

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Page 1: What nuclear warheads can teach you about content marketing

What Nuclear BombsCan Teach You About Building Trust With

Your Audience...

and other takeaways from Authority Intensive 2014

David Melamed

Page 2: What nuclear warheads can teach you about content marketing

I Regret To Inform You That Santa Clause IsGone.

Page 3: What nuclear warheads can teach you about content marketing

Of Humorless Content

The Copy Paste Days

Are No More!

Page 4: What nuclear warheads can teach you about content marketing

Must Be Sorely MissedAnd Your Content

You When You Are Gone!

Page 5: What nuclear warheads can teach you about content marketing

Authority

Requires Trust

Page 6: What nuclear warheads can teach you about content marketing

Ninja? Guru? Expert?Doesn't Matter...

TRUSTAll That Matters Is...

Page 7: What nuclear warheads can teach you about content marketing

How Do YouBuild Trust?

Use The NuclearWarhead

Affect!

Page 8: What nuclear warheads can teach you about content marketing

ArmYour Audience

With a Nuclear Warhead

Page 9: What nuclear warheads can teach you about content marketing

Crazy

Be VulnerableExpose Your Weakness

Give Them LeverageOver You!

Page 10: What nuclear warheads can teach you about content marketing

When They Have Nuclear Warheads(i.e. Your Vulnerability) Pointing AtYou...Why Wouldn't They Trust You?

Page 11: What nuclear warheads can teach you about content marketing

Share Yourself

Connect On an Emotional Level

TakeTheFirstStep!

Be Authentic

Page 12: What nuclear warheads can teach you about content marketing

See HowEasy

PresentationsAre To Make?!

Page 13: What nuclear warheads can teach you about content marketing

Turn Your Blog PostsInto Every Type of

Media You Can!

Page 14: What nuclear warheads can teach you about content marketing

This Took Me 20Min.

To Make!

Page 15: What nuclear warheads can teach you about content marketing

I Learned About Canva &

Repurposing Conentat Authority Intensive 2014

I Used Canva.com

No, Im not a designer...


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