What is Online
Reputation Management?
Online Reputation Management is a labor-intensive process that
businesses and individuals follow that involves “recovering” their
online image, as well as “building” a more positive image.
Both should be followed by “maintaining” that image which
involves monitoring and responding to what is being said about
your business online.
Reputation Management Facts & Trends Every Business Should Know About
67% of consumers check online
reviews before selecting a local
business
7 out of 10 consumers TRUST what
others have to say about products,
services, or businesses - whether
it’s true or not
Therefore, any online consumer
feedback can HURT or HELP your
business tremendously
Where are Consumers Posting?
Local Directory Listings & Review Sites
Social Networking Sites
Blogs
Articles
Business websites
Reputation Management Facts & Trends Every Business Should Know About
What Are People Saying
About Your Business?
Former
Employees
Your Company’s
Online
Reputation
Bloggers
Social
Media
Forums
Customer
Reviews
Most Popular Online Activities
Social Networking – 65% Using Search Engines – 92%
What Are Consumers
Doing Online?
Watching Videos – 71% Reading Content – 90%
Using Email – 92% Shopping – 71%
Internet Technology is GREAT, But It Has Caused Problems for
Some Local Businesses…
The Web has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…
Negative Effects of a
Bad Online Reputation
Bad Customer
Experience
Unresolved
Customer Issues Bad Reputation
LOST
REVENUE
Your Reputation Matters Because:
1. Your prospects are online – they have plenty of options and will generally choose businesses with the most positive online feedback
2. Your existing customers are online – even though they may be satisfied with your product or service, they are watching what others are saying
3. Your competitors are online – they can use your online reputation to develop strategies to take even more business from you
Could Reputation Management Be The
Missing Piece of the Puzzle for YOUR
Small Business?
Reputation Management is No Longer a Trend… It’s the NEW Way to Do Business!
FIRST IMPRESSIONS are EVERYTHING…
A negative online reputation will turn many consumers off – that’s just a fact They will go to one of your competitors if they have a better online image This will cause you to lose sales and potential profits
Could Lose Existing Customers Makes it Difficult to Get New
Customers
Gives Your Competitors Ammunition to Use Against You
Can Suffer Financial Loss
Negative Impact of a Bad Online Reputation:
Easily Retain Existing Customers Easier to Get New Customers
Easier to Establish New Business
Partnerships Should See Continuous Growth in
Sales and Profits
Positive Impact of a Good Online Reputation:
Stay on top of what is being said about your company online
Respond to customer feedback to show you care
Implement systems that will allow you to MONITOR and MAINTAIN a positive online image
QUESTIONS ANY
Contact me if you have any questions about how Reputation
Management can help you connect with local consumers.
Robert Leisk
www.spancept.com
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