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ORM (Online Reputation Management)
Why ?What ?
How ?
A Negative Perception is BAD for Business !!!
What to DO ???
Reputation Management pre Internet Era ( -1989 )
With the Advent of Time
The Internet and the WORLD WIDE WEB are formed
Search Engines are Born
1990 -
1998 -
Reputation Management
transforms
OnlineReputation
Management
Online Reputation Management
ORM is the Art of• Creating• Maintaining• & Promoting
Positivity Online!!
For any Company/ Individual or Brand
But Where; Online ?
Positivity !!
Positivity on SERPs (Search Engine Results)
Brand Perception is Enhanced & Maintained
Positivity on Social Platforms
Brand Visibility Grows
Positivity on Social Platforms
Brand Engagement is Promoted
Using Slideshare
Tweeting on Twitter
Liking on Facebook Sharing on LinkedIn
Positivity on Social PlatformsPositivity on News Platforms
All Offline Mainstream News is also Present Online
Constructive News Online Positive Perception
Positivity on Industry Niche Websites
Niche Market Focus enhances Brand Recognition
Positivity on Local Listings / Profile Websites
Local Listings help Enhance Brand Awareness + Boost Sales + Reach out to Local Customers easily
Positivity on Wikipedia and Associates
Brand Presence on Wikipedia
Adds Trust to Consumer Perception
Positivity within Google Auto-Suggest
Positive Suggestions funnel out Negative Perceptions
How
CONTROL
ENGAGE
LISTENAnalysis & Monitoring
Contributing Positive Content
Promoting Positive Content
ORM : What the World Thinks !
ORM : What it Actually Is !!
Creating & Interlinking all these Positive Destinations
Why to Create & Interlink Destinations ?
Influence the Influencer
And Positivity Will Spread
Who are the Influencers ?
People who are willing to speak online about me, our company and our brand
How to Influence the Influencer ?
Create, Curate and Disseminate
Vivid
Influence the Influencer ! Create Content !
…But How ???
Be Socially Active !!! – At Least Online
Create Social
Profiles
MySpaceYouTube
SlideShare
Optimize All “Profile” Pages with Content+
Use A Custom SEXY Background
Share Domain Knowledge –> Through Various Blogs
…..and Many More
Increases Online Visibility
Create and Publish Lucid Content –> In the Niche
Share Domain Expertise
In the form of Articles, Blog Posts, Research Reports, Videos, Images, Infographics etc.
On Industry Niche Platforms
Create Business Listings -> Online
Business Listings with a bit of SEO in it greatly promotes Online Visibility
Final Step: Integration -> Linking
Interlinking all existing and created profiles, websites, online content, listings, Wiki pages
etc.
Leads to perfect Reputation Management: ONLINE
Summary
BuildsPerception
Builds Image
Positive Reputation = Revenue = Growth
Perception + Image Builds
Thank You
