What Is
Content MarketingReally About These Days?
Sunday, Feb. 3.Everyone writes about the Super Bowl.
Not
Seth Godin.
What is Content Marketing Really About These Days?
"Going forward, no other sport will ever have a run like this, because the TV-cash part of the connection can't be recreated. Mass TV built many elements of our culture, but mass TV (except for tonight) is basically over."
-
Seth Godin
Exactly, Seth! The "Mass TV Culture" is a thing of the past.
•
We don't
all
consume the
same
content anymore.
• Why not?
Two Reasons:#1 Everybody already knows everything.
#2 Specialized/niche content is in great abundance.
•
As a consumer, you can now
create your own media outlets/feeds.
•
From your Facebook News Feed to your RSS Reader, you have a lot of control over what you take in. We no longer
need
mass
media.
•
Traditional marketing tried to connect the mass to the mass.•
Content marketing connects
the
many
to the
many.•
Check out these four ways you can act
like the
many
not the
mass.
#1 Create content that is truly
share-worthy. Publishing the same stuff everyone else is reposting isn't going to get you anywhere.
#2 You are an expert, so act like one! The mass regurgitates; exceptional members of the "many" provide leadership.
#3 When your audience reaches back to you,
acknowledge and respect them!
Tweet back. Respond to comments.
#4
Do things your own way.
You are not a robot, so why do you do content marketing like one?
"Our job as marketers and leaders is to create vibrant pockets, not hunt for mass."
-
Seth Godin
Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf, sharable content. Our goal is to work with small companies in order to help them reap the same results from content marketing as the Fortune 500 companies. Content marketing is truly scalable and can work for all businesses and business sizes!