What Chamber Professionals Should Know About Social MediaFor VACCE Institute 2009 By: Cheryl Smith, IOM – CultureSmith Consulting
We’re Not in Kansas Anymore
Creative Commons photo on Flickr by 3aodia
The Shift
Open Source Philosophy
Creative Commons photo on Flickr by aussiegall
The NewsBusinesses don’t need you.
You BETTER be relevant.
Your message MUST be articulate and attention-getting!
Department of Defense campaign, permission granted by Dan Horowitz
It’s What Chamber Professionals Do Best
Field of Dreams
Facebook is adding between 450,000 to half a million users A DAY
Twitter has experienced 1,382% year over year growth in February 2009
Twitter’s 35-49 year old users made up 3 million unique users in February 2009 (almost 42% of the entire audience)
LinkedIn’s US unique site visitors grew 22% in Jan 09 (over Dec 08) and time spent on site doubled (96.8M minutes vs. 47.6M)
Source – Nielsen Online & Tech Crunch; Creative Commons photos on Flickr by manyhighways
Some Tips If you postpone having a baby until you’re
ready…
Don’t Check Common Sense at Login
Start out small, but start!
Include in Acceptable Use policies
Creative Commons graphic “Conversation Prism” on Flickr by Brian Solis
Fill in the BlanksCovey said it best, “Begin with
______ _____ ___ ________”
Create SMART __________ S M A R T
Start Your Engines
What Gets Measured Gets Done
NEW METRICS Reduction in marketing costs
Visibility/Traffic, followers, friends
Loyalty/Feed subscriptions, group members, RT, Fan pages, positive mentions
Engagement – Comments, replies, direct messages, wall posts
Influence
Creative Commons photo on Flickr by wiccked
ResourcesProblogger dot net
Copyblogger dot com
Successful-blog dot com
Chris Brogan dot com
But Wait, There’s More!Should Chambers Be Expected To Have a Prese
nce in Social Media?
Not an Expert?
Five Ways Your Chamber Can Use Twitter
Twitter Tools for Chambers
Source: Curt Moss & Weblink International
Connect with Me, PleaseCheryl Smith, IOMPresident, CultureSmith Consulting
http://www.twitter.com/cherylsmith999http://www.linkedin.com/in/
cherylsmith999http://cherylsmith.myplaxo.comhttp://tiny.cc/cherylhyattsmith
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