Florida Association of Chamber Professionals June 2014

Smart vs.

Cell

Phones

2012 Business Insider

Strengthen

Your Professional

Profile

Build & Engage Your

Network

Build Your Organization‟s

Brand

By 2:45 pm today, you will know

4

What is LinkedIn?

300M+ Members across the globe

LinkedIn is the world’s

largest professional network

22+ million members are

“following” their favorite

nonprofits on LinkedIn

6 million Nonprofit Members

are using LinkedIn to build

their brand and network of

supporters

What’s the difference?

6

Social & Casual Friends,

Family

Public

Communications

Anyone who will

listen

Professional

Network & Brand

Professionals,

Colleagues

Audience Composition?

7

1.2 billion

20s

30s

Female

225 million

20s

30s

Adults

300 million

40s

CXO

Professionals

Colleagues

Demographics Education

Purely professionals

More CXOs

Highly engaged

Average age is 44

55% Male; 45% Female

75% Advanced degree

Graduate Degree

College Degree

None

75%

LinkedIn User

Source: LinkedIn

April 2014 LinkedIn Income %

34%

34%

17%

14%

$150k +

$100k - $150k

$50k - $100k

> $50k

66% over $50k

31% over $100k

Quantcast.net

Strengthen

Your Professional

Profile

Build & Engage Your

Network

Build Your Organization‟s

Brand

Daily Activity = 17 minutes per work day

10

Your title About D. B. Wienke

Chief Marketing Officer at Top 100 Hospital

New

s C

orp

ora

tion

In N

YC

Social Media consultant

Seven Awards

Optimize Your Professional Brand

13

1

Unique Value Proposition

2

Your

Elevator Pitch

3

Promote Your Organization &

its Cause

Three easy steps to build your brand

Your Unique Value Proposition?

Most people have a headline that simply states their

position. But that doesn’t tell people why they should

connect with you.

It doesn't tell them how you add value.

It doesn't tell them how you can solve their company's

problem.

14

ORGANIZATION NAME 15

What I do = Social Media

What results you get = Helping You Find Extraordinary Prospecting Results

Bonus = and Warm Referrals

16

Make a strong first impression with a picture

and a headline with key words

Adding a photo makes

your profile 7x more

likely to be viewed

17

ORGANIZATION NAME 18

Add 3 websites and customize each one

ORGANIZATION NAME 19

20

Profile: Show the depth of your brand

through your experience

Write a summary as your

elevator pitch

Tell people what you’ve accomplished

Your Elevator Speech = Your Summary

I believe that goodness comes to those who help others achieve greatness. I believe that we succeed only if we help others succeed first. I believe that a positive attitude and perseverance will promote success. I believe in my community, my work and my family. With this genuine attitude of helping others first, you can cultivate a large network of business professionals and personal connections to give back to Palm Beach County. (more) Specialties: Business Development, Strategic Partnerships, Networking for Results, Idea Generation, Team Building and Development, Fundraising, Sponsorship Procurement, Connector

21

Personalize your profile

URL for Google SEO

NO:

http://www.linkedin.com/pub/db-

wienke/16/171/493

YES:

http://www.linkedin.com/in/dbwienke

22

Strengthen

Your

Professional

Profile

Build and Engage Your Network

24

1

Add Your Current

Contacts (>50!)

2

Make New

Connections

3

Join the Right Groups

Build your network strategically

25

Network: Add your current contacts as your foundational network

You can easily upload

your contacts or

search for individuals

26

Network: Make new connections to diversify your

opportunities

How do you get from this to this?

Redundant connections Access to multiple

communities & sectors

27 27

Industry Connectedness 1stDegree CXO Connections

Network: Get access to new communities by joining

groups

28

Network: Get into the conversation by sharing and

commenting on interesting content

28

Build Your Organization’s Brand

30

1

Create a „Company‟ Page

for your Chamber

3

Leverage

Networks to Find

Members and

Volunteers

Build your online community – and use it wisely

2

Which to do?

Promote

Company page or

Your Profile

31

Company Page: A great nonprofit company page is inspiring, informative, alive

Over 165k nonprofits have a

company page on LinkedIn

32

Company Page: First, add or claim your company page

If you see someone has already

created your company page and you‟d

like to become the admin of that page,

email: cs@linkedin.com

33

Company Page: Make it come alive by adding a logo, photos, and compelling content

Be sure to add your logo so

people can easily find & recognize

your organization.

34

Supporters: Encourage your supporters and staff

to ‘Follow’ & add your organization to their profiles

35

Network: Search for professionals interested in your organization and volunteering

1. Click on Advanced Search

2. Select what you’re looking

for

3. See what pops up

4. Get even more specific to

find the perfect matches

Create a complete profile.

Connect with at least 500 contacts, adding old and finding new.

Are you ready? Here‟s your checklist!

Find 50 relevant Groups to join. Be active in 2 or 3.

Create a dynamic company page

36

Scope and post opportunities

Spend 15 minutes/day sharing, liking and commenting

Network = $ocial net worth

Your title Connect with me - D. B. Wienke

Linkedin D.B. Wienke

Skype :

dbw

ienke Twitter

@dbwienke

Seven Awards

? Send me a LinkedIn Invite www.linkedin.com/in/dbwienke

1. DIY - 14 Tips for your Linkedin Profile

2. Ask me to optimize your LinkedIn Profile