Flip The Traditional Marketing Funnel On Its Side
HOW Does This Work?• Start with a Blog
HOW Does This Work?• Start with a Blog or Ning Network• Now use Twitterfeed to plug your blog
into your• Facebook Fan Page
HOW Does This Work?• Start with a Blog or Ning Network• Now use Twitterfeed to plug your blog
into your• Facebook Fan Page, and• Twitter
HOW Does This Work?• Start with a Blog or Ning Network• Now use Twitterfeed to plug your blog
into your• Facebook Fan Page, and• Twitter
• Create a YouTube channel so you can embed videos in your blog and web site
Why Does This Work?• Google loves social networks• Google also loves Chamber sites• Social networks want your posts• Chambers have members who have
posts• Your members can “tag along” and get
found on search engines by participating with you
Press Releases as Blogs Effective Headlines The First Paragraph The Middle Paragraphs —End— Boilerplate
In 5 sentences or less, Who are you?Contains complete contact informationShould be consistent; inconsistent =
unprofessional
SOCIAL NETWORKING CONCERNS
Should we be friends?
What do you do with friend requests?
TAKE ACTION NOW• Survey your members!• Start a Blog• Link your blog to your site• Create a profile and Group on LinkedIn• Feed your Blog into the News feature on
your LinkedIn Group• Feed your Blog into your Twitter account
and Facebook Fan Page with TwitterFeed• Use Ping.fm to post on multiple sites