Download pdf - Vroom Digital - How SEO & Adwords Can Help Grow Your Small Business

@vroomdigital

Who are VROOM

@vroomdigital

What you’ll learn today

….hopefully!

@vroomdigital

SEOAdWords

MIX

@vroomdigital

SEO AdWordsV

@vroomdigital

@vroomdigital

Adwords SEO&

10

@vroomdigital

10

@vroomdigital

Its NOT

throw paint at

the wall and

see what

sticks

Targeted

Measured

ROI Focused

@vroomdigital

@vroomdigital

BudgetDictates

Strategy

@vroomdigital

Gotta know what you’re

holding

@vroomdigital

Lipstick on a pig

Your Online

ROIis

Trackable

@vroomdigital

Your Online

RO

@vroomdigital

@vroomdigital

Your Online

RO

@vroomdigital

@vroomdigital

Analytic Data is GOLD

@vroomdigital

How SEO

works

@vroomdigital

LOCAL SEOLocal Results Come in a Variety of Quantities from 1 Pack to 7 Pack

3 Pack Of Results 6 Pack Of Results

“These Listing Are Very Achievable”

@vroomdigital

On page‘The foundation

of SEO’

@vroomdigital

On page Over 60 On Page

Ranking Factors

Top On Page Factors:

• Domain & Authority

• URL Structure

• Sitemap & Site Accessibility

• Information Architecture

• Title Tags

• Meta Description

• Content

• H1Get These Right

From The Start

@vroomdigital

Ballybunion

Golf ClubOnsite SEO Audit

& Implementation

Simple Things Done Right1. Conduct Audit 2. Make SEO Changes 3. Track The Results

@vroomdigital

Different

industries

have

different

timeframes

for results

@vroomdigital

What Is A Link?

Before We talk about Off Page SEO

@vroomdigital

A Link

Can Come In Different Forms

External Websitewww.externalwebsite.ie

This is sample text to demonstrate a linkhttp://www.yourwebsite.ie

Your Websitewww.yourwebsite.ie

Sample Content That the external website are linking to

Links Are Vital For Your SEO Campaign To Succeed

http://www.yourdomain.ie/

@vroomdigital

OFF PAGE SEO

• Links

• Citations

• Blogging

• Social Shares

A Citation in SEO terms is:

“A direct reference to your business address on a 3rd party website – usually a business directory”

@vroomdigital

Cuckoo Events

Ranks Well For Non

Branded Keywords

Event

Management

Company

Cuckoo Events Rank

Well due to:

• Good On Page

SEO

• Strong Brand

• Great Blog

• Quality Links

@vroomdigital

Link Idea

Giveaway

Places To Get Good

Quality Irish Links

1. Local Directories

2. Quality Guest Post Websites

3. Relevant Associations

4. Business Partnerships

Download Detailed PDF Here:

http://vroomseo.ie/blog/sbs-links/

#SmartDublin

@vroomdigital

Question Time:

Have you been

hit by a penalty?

@vroomdigital

Manual Algorithmic

Types of Penalty

@vroomdigital

Google // PENGUIN UPDATE// Links

• Low Quality Links

• Irrelevant Links

• Large Quantity

• Paid Links

• Link Farms

“The easier it is to get a link

generally the less value it

holds”

@vroomdigital

Google // PANDA UPDATE // Content

• Thin Content

• Keyword Stuffing

• Hidden Content

• Poor Quality Content

• Duplicate Content

@vroomdigital

Precious Petals:

Manual Action

1. Identified The Problem2. Disavowed Bad Links3. Submitted a reconsideration request in May 144. Manual Action Was Removed in June 2014

@vroomdigital

Precious

Petals

Results After Penalty

Was Removed

@vroomdigital

Precious

PetalsOrganic

Revenue Doubled

@vroomdigital

Do rankings

Drive sales?

@vroomdigital

Rankings

Traffic

Leads

Sales/Revenue

It’s About Ranking For Relevant Keywords

@vroomdigital

Mobile Update:

Rankings are now

affected from this

week on mobile

devices

@vroomdigital

As an SME what can you action from today?

SOCIAL MEDIA

1. Set Up Your Profile

2. Grow Your Following

3. Engage with your audience

4. Participate in groups/chats & #’s

5. Remember the 10:4:1 rule

• 10 = General Posts

• 4 = Blog Posts

• 1 = Sales Post

@vroomdigital


BLOGGING

1. Start a blog with a purpose

2. Find your target audience

3. Write Content specific to them

and your audience will grow.

4. Integrate with Social Media

@vroomdigital

FOCUS

ON ONE

METRIC

Blogging

Traffic

Social

Media

Engagement

@vroomdigital

SEO Needs to be done

REGULARLY

@vroomdigital

SEO is a long term project &

investment

but the rewards can be huge.

@vroomdigital

Don’t put it on the long finger &

START TODAY!

@vroomdigital

@vroomdigital

Are Bids the only thing that influence where my

Ad Ranks on AdWords?....Nope

@vroomdigital


1. Set up Adwords @ https://adwords.google.com2. Sign in with Google Account email address or your Gmail username.3. Select country, time zone, and €/$ that you'd like to use for your account. 4. Look for a verification email5. Engage with Google Account ManagerGoogle Partners receive click vouchers for new clients.

https://adwords.google.com/

@vroomdigital

Importance Of Good Account Structure

@vroomdigital

Keep it Simple at the start to avoid….

@vroomdigital

AdWords PlaybookYour AdWords Playbook to refer to

@vroomdigital


AdWords Playbook

1. Have a clear goal

2. Keep your target customer in mind.

3. Don't mislead customers.

4. Use negative keywords.

5. Exact, Phrase & Broad match.

6. Always Be Testing.

7. Implement conversion tracking.

8. Use Remarketing.

@vroomdigital


AdWords

1. Have a clear goal.





6. Always Be Testing


8. Use Remarketing.

@vroomdigital

Have I Got Your Attention now…..

@vroomdigital


AdWords Playbook





5. Exact, Phrase & Broad match

6. Always Be Testing.


8. Use Remarketing.

@vroomdigital

@vroomdigital


AdWords






6. Always Be Testing


8. Use Remarketing.

@vroomdigital

How Remarketing works

@vroomdigital

Remarketing

@vroomdigital

4 Advantages of

AdWords over SEO

@vroomdigital

1. Instant Traffic & Results

@vroomdigital

@vroomdigital

2. Location

@vroomdigital

@vroomdigital

3. Search term visibility

You get more reach from Adwords

@vroomdigital

4.Control where YOU want

your traffic to go to

@vroomdigital

It’s eto measure your

return on investment (ROI).

@vroomdigital

SEOAdWords

A mix of both can yield

ROI

@vroomdigital

Your

Website

Great

Traffic

Adwords

/

SEO

That’s

Good

Digital

If your

business wants leads

digital can

deliver.

@vroomdigital

@vroomdigital

@vroomdigital

You get more reach from AdwordsYou get more reach from AdwordsEvery business has to start somewhere

@vroomdigital

www.vroomdigital.ie

http://www.vroomdigital.ie/