Utilizing Social Media Effectively
Techniques on Promoting Your Business Online
The Importance of having an Online
Presence
Technological advances have changed the way people communicate. Businesses who are not using social platforms are invisible to consumers. In order to be competitive this year and every year after you must have a virtual footprint.
How to Promote Your Business Online
Search Engine Optimization
• Strategically and actively position your business website for optimal views
• Make your website easy to find by listing your company on Google My Business, Bing Places for Business, Yahoo Small Business as well as other popular search engine sites
Social Media• Use popular social networks to find
and engage with customers• Frequently post on your social
platforms about why people need your product or service
• Enhance your company brand by asking loyal customer’s to share their satisfactory experiences on your social feed
THE REALITY OF SEO
SEO TACTICS Keep Your Content Focused on the Specifics of Your
Business Use Your FAQ’s to create Valued Content Make Title Headlines Captivating
How To’s (How To Make Internet Marketing Work for You) Top List (Top 5 Reasons To Use Social Media for your
Business) Ask A Question (Do You Know the Secrets to Success?) Solve A Problem (7 Ways to Revitalize Your Company Brand)
Include links to other internal pages or high-ranking websites
Place Social Network Links on Your Site for sharable content
THE IMPORTANCE OF SOCIAL MEDIA
LEVERAGING SOCIAL MEDIA
This online arena is where you lead consumers to your business. Here are the tactics used to increase visibility of your company:
Connect with networks that support your brand Use Web Analytic Tools to track audience behavior
Fast responses to inquiries provide Superior Customer Service
Share relevant content from fans, friends & followers Host Sweepstakes, Polls & Conversations that highlight
your product or service Offer Coupons, Discounts & Specials
Consider establishing an Ad budget for more exposure
POPULAR SOCIAL MEDIA SITES• Facebook
40 million Small Business Pages 41% of Small Businesses utilizing
Facebook for Promotional Efforts• Twitter
74% of users follow company brands 47% of users who follow brands visit
the company website• Google+
Google is the top search engine used in the world
20 million mobile monthly users
• YouTube 1 billion users Has the largest engagement conversion
of videos currently online• LinkedIn
40% of users check this site daily Receives 2 new members every second
• Pinterest 30% of social media user have an
account Estimated audience reach of 47.1
million people in 2015
SOCIAL MEDIA
ENGAGEMENT
“Like” similar & interesting pages on Facebook
Follow influential people & compatible industries while using trending hashtags on Twitter
Join communities that can highlight your brand and follow significant business professionals on Google+
Create educational or fun videos not ads and like or comment on popular stations on YouTube
Design a highly skilled resume and regularly post or share business related articles on LinkedIn
Pin or re-pin trending or appealing imagery to booster interest towards your board on Pinterest
Separate Personal & Business Social Profiles
Keep personal information personal
Use Business profiles for leads
1. Always remain positive, communal and transparent when publishing content on your social media networks
2. Remember to be sensitive of cultural, gender and social differences when distributing and sharing online content
3. If someone is offended by a post—Apologize
CALL-TO-ACTION
QUESTIONS??
Additional Resourceshttp://blog.hubspot.com/marketing/seo-tactics-2015 http://www.incomediary.com/10-article-headline-examples-that-got-10000000-readers
http://www.ebizmba.com/articles/social-networking-websites http://www.entrepreneur.com/article/244677
http://expandedramblings.com/index.php/facebook-page-statistics/ http://expandedramblings.com/index.php/twitter-stats-for-businesses/
http://expandedramblings.com/index.php/google-plus-statistics/ http://expandedramblings.com/index.php/pinterest-stats/
http://www.pagemodo.com/blog/facebook-likes-important/http://www.skilledup.com/articles/brand-engagement-top-social-media-best-practices
https://blog.udemy.com/youtube-for-business/http://brandemix.com/best-practices-for-engaging-fans-on-pinterest-and-instagram/
http://moreinmedia.com/social-media-business-etiquette-rules/ http://madisoncollege.edu/online-etiquette-guide
http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/http://www.socialmediatoday.com/social-networks/2015-04-13/worlds-21-most-important-social-media-sites-and-apps-2015
http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
https://www.americanexpress.com/us/small-business/openforum/articles/8-best-practices-to-promote-your-business-on-social-media/
https://hbr.org/2015/03/how-to-separate-the-personal-and-professional-on-social-media
NEED FUTHER HELP WITH SEO & SOCIAL
MEDIA MANAGEMENTContact Sagedread Designs at 505-250-4446 or Receive a Free download of this presentation at
Sagedread.net