Utilizing Social Media Effectively

Techniques on Promoting Your Business Online

The Importance of having an Online

Presence

Technological advances have changed the way people communicate. Businesses who are not using social platforms are invisible to consumers. In order to be competitive this year and every year after you must have a virtual footprint.

How to Promote Your Business Online

Search Engine Optimization

• Strategically and actively position your business website for optimal views

• Make your website easy to find by listing your company on Google My Business, Bing Places for Business, Yahoo Small Business as well as other popular search engine sites

Social Media• Use popular social networks to find

and engage with customers• Frequently post on your social

platforms about why people need your product or service

• Enhance your company brand by asking loyal customer’s to share their satisfactory experiences on your social feed

THE REALITY OF SEO

SEO TACTICS Keep Your Content Focused on the Specifics of Your

Business Use Your FAQ’s to create Valued Content Make Title Headlines Captivating

How To’s (How To Make Internet Marketing Work for You) Top List (Top 5 Reasons To Use Social Media for your

Business) Ask A Question (Do You Know the Secrets to Success?) Solve A Problem (7 Ways to Revitalize Your Company Brand)

Include links to other internal pages or high-ranking websites

Place Social Network Links on Your Site for sharable content

THE IMPORTANCE OF SOCIAL MEDIA

LEVERAGING SOCIAL MEDIA

This online arena is where you lead consumers to your business. Here are the tactics used to increase visibility of your company:

Connect with networks that support your brand Use Web Analytic Tools to track audience behavior

Fast responses to inquiries provide Superior Customer Service

Share relevant content from fans, friends & followers Host Sweepstakes, Polls & Conversations that highlight

your product or service Offer Coupons, Discounts & Specials

Consider establishing an Ad budget for more exposure

POPULAR SOCIAL MEDIA SITES• Facebook

40 million Small Business Pages 41% of Small Businesses utilizing

Facebook for Promotional Efforts• Twitter

74% of users follow company brands 47% of users who follow brands visit

the company website• Google+

Google is the top search engine used in the world

20 million mobile monthly users

• YouTube 1 billion users Has the largest engagement conversion

of videos currently online• LinkedIn

40% of users check this site daily Receives 2 new members every second

• Pinterest 30% of social media user have an

account Estimated audience reach of 47.1

million people in 2015

SOCIAL MEDIA

ENGAGEMENT

“Like” similar & interesting pages on Facebook

Follow influential people & compatible industries while using trending hashtags on Twitter

Join communities that can highlight your brand and follow significant business professionals on Google+

Create educational or fun videos not ads and like or comment on popular stations on YouTube

Design a highly skilled resume and regularly post or share business related articles on LinkedIn

Pin or re-pin trending or appealing imagery to booster interest towards your board on Pinterest

Separate Personal & Business Social Profiles

Keep personal information personal

Use Business profiles for leads

1. Always remain positive, communal and transparent when publishing content on your social media networks

2. Remember to be sensitive of cultural, gender and social differences when distributing and sharing online content

3. If someone is offended by a post—Apologize

CALL-TO-ACTION

QUESTIONS??

Additional Resourceshttp://blog.hubspot.com/marketing/seo-tactics-2015 http://www.incomediary.com/10-article-headline-examples-that-got-10000000-readers

http://www.ebizmba.com/articles/social-networking-websites http://www.entrepreneur.com/article/244677

http://expandedramblings.com/index.php/facebook-page-statistics/ http://expandedramblings.com/index.php/twitter-stats-for-businesses/

http://expandedramblings.com/index.php/google-plus-statistics/ http://expandedramblings.com/index.php/pinterest-stats/

http://www.pagemodo.com/blog/facebook-likes-important/http://www.skilledup.com/articles/brand-engagement-top-social-media-best-practices

https://blog.udemy.com/youtube-for-business/http://brandemix.com/best-practices-for-engaging-fans-on-pinterest-and-instagram/

http://moreinmedia.com/social-media-business-etiquette-rules/ http://madisoncollege.edu/online-etiquette-guide

http://www.socialmediaexaminer.com/how-to-improve-your-social-media-calls-to-action/http://www.socialmediatoday.com/social-networks/2015-04-13/worlds-21-most-important-social-media-sites-and-apps-2015

http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

https://www.americanexpress.com/us/small-business/openforum/articles/8-best-practices-to-promote-your-business-on-social-media/

https://hbr.org/2015/03/how-to-separate-the-personal-and-professional-on-social-media

NEED FUTHER HELP WITH SEO & SOCIAL

MEDIA MANAGEMENTContact Sagedread Designs at 505-250-4446 or Receive a Free download of this presentation at

Sagedread.net