Download pptx - Using Linked In for your business

Lorna Sixsmith - Write on Track

Linked In For Your Business

Lorna SixsmithWrite On Track


What LinkedIN can do for you

• Position You/Your Company – proves you exist and you have references

• Offers Credibility – shows you are trustworthy • Expand Business Contacts – with customers,

potential customers, suppliers, distributors, prospects, funding sources ....

• Show your expertise and leadership – become part of groups, run a group

• Source employees


Aims & Objectives

• Overview of LinkedIN• How to develop your online brand• How to improve your credibility• Tips for improving your profile• How to develop an online strategy• Benefits for your business


What is Networking?

• Networking is developing and maintaining contacts with a variety of people who may be useful to you.

• Build relationships on LinkedIN• How do you add value to yourself?


Get Started on LinkedIn


How do you connect?



Personalise your Connection Request


Network Statistics


Power Your Career: Find a Job


Learn / Share Expertise / Network


Linked IN

• Stay informed about your contacts and within your industry (market research/competitors/networking)

• Your business development - Find the people and knowledge you need to achieve your goals

• Control your brand = your professional identity.


Skills – what do you wish to communicate?

Social Media StrategistSocial Media TrainerBlog Coaching and TrainingCopy Writer MA in Irish Studies, BA Hons in English Award Winning Blogger Qualified Teacher/Lecturer


Search for Your Name


Linked In Profile



You are unique just like everyone else!

• 100% completeness• More than 3 recommendations• Keywords in summary and in job title• Professional picture (+5%)• Add a summary (+5%)• Name your website/blog and include a link• Personalise your URL



Your Personal LinkedIN URL




5 Ways To Build & Control Your Online Brand

Engaging Profile which includes Recommendations and Targeted Keywords

Promote Expertise on your Profile Have a Reputation Management Strategy –

use google alertsPosition yourself as a Leader/Expert by

partaking in groups and answersStart, Manage and Promote an Event


Find Lorna Sixsmith at:

Write-on-Track.comGarrendennyLane.com

086 1051007Facebook.com/GarrendennyLane

Facebook.com/writeontrackresults@garrendennylane, @writeontrack_L

Linkedin.com/in/lornasixsmith