User Generated Rich Media:Make It, Manage It
Introductions
Content Convergence and Integration 2008
Blame it on Moore
• Cheap hardware• Compression algorithms• Simple software
Content Convergence and Integration 2008
In simple terms…
• Forums• Blogs• Wikis• Podcasts• Media-sharing
Content Convergence and Integration 2008
What’s different?
• Old = Broadcast• Recent = Narrowcast• New = Personcast
Content Convergence and Integration 2008
Stick to basics
• Audience• Objective• Goals• Media• Method
Content Convergence and Integration 2008
Hardware Toolbox
• Computer• Camera• Microphone• Mixers and cables and lights…oh
my!
Content Convergence and Integration 2008
Software Toolbox
• Productivity• Web, blogging or wiki• Video or audio
Content Convergence and Integration 2008
Skills
• Writing• Electronic media• People management
Content Convergence and Integration 2008
Channels
• “Old” Media are new again• Internet• Mobile
Content Convergence and Integration 2008
Infrastructure
• Website or intranet• Blogging or wiki• Video sharing• Podcasting
Content Convergence and Integration 2008
What can it be?
• Creative outlet• Powerful tool• FREE content!• Feedback
Content Convergence and Integration 2008
U KANT IT!
Content Convergence and Integration 2008
Who’s in charge?
• Not You (much)• Customers• Employees• Public
Content Convergence and Integration 2008
Control “Issues”
• Trust• Process• Access• Content• Ownership
Content Convergence and Integration 2008
Can you start it?
• Stick to the basics
• Learn how
• Set boundaries
Content Convergence and Integration 2008
Back o’napkin case studies• Customer Forum• Product Support Blog• Training Podcast
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