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Content in a Web 2.0 world comes from many sources and goes to many places. User-generated content is one of the more challenging content sources. It makes the hundreds of channels on cable television look tame. But for large and small enterprises and organizations user generated content can be part of a cure that leads to wider knowledge sharing. During this session you'll learn what user generated content is and can be. You'll get some background on the techniques and technologies you'll need to enable it. And maybe most importantly, some ideas you can use to keep user generated content under control and channel its power to achieve your communications, training or marketing goals.
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User Generated Rich Media:Make It, Manage It
Introductions
Content Convergence and Integration 2008
Blame it on Moore
• Cheap hardware• Compression algorithms• Simple software
Content Convergence and Integration 2008
In simple terms…
• Forums• Blogs• Wikis• Podcasts• Media-sharing
Content Convergence and Integration 2008
What’s different?
• Old = Broadcast• Recent = Narrowcast• New = Personcast
Content Convergence and Integration 2008
Stick to basics
• Audience• Objective• Goals• Media• Method
Content Convergence and Integration 2008
Hardware Toolbox
• Computer• Camera• Microphone• Mixers and cables and lights…oh
my!
Content Convergence and Integration 2008
Software Toolbox
• Productivity• Web, blogging or wiki• Video or audio
Content Convergence and Integration 2008
Skills
• Writing• Electronic media• People management
Content Convergence and Integration 2008
Channels
• “Old” Media are new again• Internet• Mobile
Content Convergence and Integration 2008
Infrastructure
• Website or intranet• Blogging or wiki• Video sharing• Podcasting
Content Convergence and Integration 2008
What can it be?
• Creative outlet• Powerful tool• FREE content!• Feedback
Content Convergence and Integration 2008
U KANT IT!
Content Convergence and Integration 2008
Who’s in charge?
• Not You (much)• Customers• Employees• Public
Content Convergence and Integration 2008
Control “Issues”
• Trust• Process• Access• Content• Ownership
Content Convergence and Integration 2008
Can you start it?
• Stick to the basics
• Learn how
• Set boundaries
Content Convergence and Integration 2008
Back o’napkin case studies• Customer Forum• Product Support Blog• Training Podcast
