Use Technology to Build Relationships,
Demonstrate Value andDiscover Your Next Career
Nancy SandersFounder of Three Dog Marketing
2012© Three Dog Marketing
Overview
How to Use Simple Technologyo Develop Your UVPo Build Relationshipso Demonstrate Your Valueo Discover Your Next Career
2012© Three Dog Marketing
Define Your Unique Value PedigreeA Labrador is a generic
description of a type of dog.
Labrador = Accountant
Marketing ConsultantSales Manager
Merlin is a specific dog with traits, skills and a significant value to his
owner.
Merlin = Your Unique Value
Pedigree
2012© Three Dog Marketing
Develop Your Niche
2012© Three Dog Marketing
Define Your Unique Value
2012© Three Dog Marketing
Build Relationships
Online and in-person• Networking and follow up• Social media platforms– LinkedIn– Facebook– Twitter– Blogs
• Email signature……what is your unique value?
2012© Three Dog Marketing
Demonstrate Value
Online and in-person• Networking and follow up• Social media platforms– LinkedIn– Facebook– Twitter– Blogs
• Email signature……what is your unique value?
2012© Three Dog Marketing
NetworkingBuilding Skills
Your Career Strategy84% of employees will look for a job in
2012• Continuously communicate your UVP • Network• Volunteer• Build skills • Ask for support and help
2012© Three Dog Marketing
Next Steps
• Develop your UVP• LinkedIn (www.linkedin.com)• Facebook (www.facebook.com)• Twitter (www.twitter.com)• Blogs (www.blogspot.com)• Three Dog Marketing (
www.ThreeDogMarketing.com)
2012© Three Dog Marketing
Resources
Connect with Three Dog Marketing Online–Website: ThreeDogMarketing.com– Email:
[email protected]– Call: 602.476.4509– Connect: Facebook – Three Dog
Marketing
Nancy SandersLinkedIn – Nancy SandersTwitter - @3dogmarketing
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