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Phone: +44 (0) 161 359 5363 Email: [email protected]
8th November, 2018
Health and Beauty Market Unique and market-leading data and insights into
the market
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Our Latest Top Trends Reports in Health and Beauty
1 Top Trends in Toiletries and Hygiene 2018 Exploring the oral hygiene, personal hygiene, and feminine hygiene categories
2 Top Trends in Skincare and Make-Up 2018 The latest trends in facial skincare, body skincare, sun care, and make-up
3 Top Trends in Healthcare and OTC Products 2018 The latest trends in: OTC medication; vitamins, minerals, and supplements; functional food and drink; and sports nutrition
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The toiletries and hygiene sector represents a highly dynamic space for growth as consumers' quest for efficacy continues to evolve. GlobalData has identified five key trends impacting innovation in toiletries and hygiene:
• Kind to the Planet - Concerns about the environment are
driving both consumers and businesses to be more
sustainably-minded, making recyclable materials and
sustainable credentials of interest.
• The Wellness Revolution - The wellness revolution
combined with an increasingly holistic understanding of
health is driving an interest in natural and organic claims, and
products that claim to enhance mental wellbeing.
• Make it Novel - Inquisitive consumers will look for products
that can offer novel or fun experiences, or with unique
attributes that can deliver functionality as well as a superior
product experience.
• Digitized society - Immersed in a world of digital technology,
consumers are increasingly incorporating smart solutions
into their lifestyles, in a bid to make their lives, and hygiene
routines, less burdensome.
• Hyper-targeted solutions - A counter-trend amid the
ubiquity of products making generic claims is the search for
more specialized products that cater to consumers’ specific
needs and preferences.
Top Trends in Toiletries and Hygiene – Trends Explored
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Top Trends in Skincare and Make-Up – Trends Explored
• Athleisure products - Fitness and exercise has become the new
social currency and an occasion in itself creating opportunities
to target active consumers with workout friendly products.
• Clean lifestyles - Natural and low/no-processed products
continue to gain traction among consumers. An important part
of this is the alignment of skincare/make-up products with wider
health trends within food and drink.
• Smart tools - Connected and data driven consumers seek out
more effective ways to manage their appearance and enhance
it. This is creating opportunities in wearable tech devices.
• Get the glow - In the quest for skin health or appearance of skin
health, consumers are seeking out products which can promote
glowing and illuminated skin through cleansing, daypart
regimes, and make-up coverage.
• Inclusive positioning - Consumers demand more inclusive
beauty/grooming solutions which can meet their needs driving
opportunities to target older consumers, men, and cater to a
wider range of ethnicities.
• Unique experiences - Consumers seek out more enriching
experiences in the products they buy and brands can effectively
differentiate through investing in unique textures, “beautiful”
packaging, and formulations consumers can create themselves.
This report outlines the key consumer and innovation trends currently impacting the skincare and make-up categories. With the lines blurring between skincare and make-up it is more important for brands than ever to find unique points of differentiation which can effectively resonate with ever demanding consumers.
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• Plant power - The rising profile of
plant ingredients in food and drink
has inspired healthcare brands to
develop plant-based formula, due
to its perceived benefits as better
for health, animal welfare, and the
environment.
• Mental wellbeing - Consumers
have increasingly paid attention to
cognitive and mental health and
how it affects general wellbeing.
• Smart technology - Smart
technology in healthcare is
trending. The growing usage of
health-monitoring devices shows
consumers' rising health awareness
and the escalating obsession about
health.
• Active beauty - Consumers are not
only exercising for health and
fitness, but also to look good.
Combining sports nutrition with
beauty benefits offers a key
opportunity.
• Healthy pleasure - The traditional
perception of OTC medicines is
changing as consumers are looking
for a sensory element in their
healthcare products.
Healthcare and OTC products include OTC medications, vitamins, minerals, and supplements, functional food and drink, and sports nutrition. The overall category represents huge sales and shows no sign of slowdown as consumers become more health-conscious and opt for OTC and healthcare products to help facilitate this mindset.
Top Trends in Healthcare and OTC Products – Trends Explored
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Health and Beauty Report Series– How to Buy
Our Report Store offers the latest comprehensive reports, market data, analysis and survey findings
alongside industry information on key companies, markets and financial deals.
Purchase directly from our store or review the below pricing and contact us for a bespoke deal that meets
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Region Price (Single User) Coverage Discounts for multiple
report purchase
Top Trends in Toiletries and Hygiene $3,450 Exploring the oral hygiene,
personal hygiene, and feminine hygiene categories
Top Trends in Skincare and Make-Up $3,450
The latest trends in facial skincare, body skincare, sun care, face
make-up, eye make-up, lip make-up, and nail make-up
Top Trends in Healthcare and OTC Products
$3,450
The latest trends in: OTC medication; vitamins, minerals,
and supplements; functional food and drink; and sports nutrition
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About GlobalData's Research
We constantly monitor developments in categories across the FMCG landscape, as well as the evolving habits of consumers, ingredients and flavor trends, and more. In recognition of this, our insight is underpinned by our proprietary trend framework TrendSights, which captures and maps all elements of consumer attitude and behavior.
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About GlobalData GlobalData is a leading global provider of business intelligence in the Healthcare industry. GlobalData provides its clients with up-to-date information and analysis on the latest developments in drug research, disease analysis, clinical research and medical device development.
Our integrated business intelligence solutions include a range of interactive online databases, analytical tools, reports and forecasts. Our analysis is supported by a 24/7 client support and analyst team. GlobalData has offices in New York, Boston, London, India and Singapore.
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“GlobalData offers an in depth global perspective on trends. What’s more, they add value with their wide perspective on consumer insights, channels and competitive scenario.”
Marketing Director, Nestlé
GlobalData's research explores all aspects of innovation and behavior. Our coverage spans the past, present and future, to understand the realities of today, and the opportunities of tomorrow – meaning you can gain the early-mover advantages necessary for growth.