Unique and market-leading data and insights into the market...health trends within food and drink. • Smart tools - Connected and data driven consumers seek out more effective ways

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Phone: +44 (0) 161 359 5363 Email: [email protected]

8th November, 2018

Health and Beauty Market Unique and market-leading data and insights into

the market


Our Latest Top Trends Reports in Health and Beauty

1 Top Trends in Toiletries and Hygiene 2018 Exploring the oral hygiene, personal hygiene, and feminine hygiene categories

2 Top Trends in Skincare and Make-Up 2018 The latest trends in facial skincare, body skincare, sun care, and make-up

3 Top Trends in Healthcare and OTC Products 2018 The latest trends in: OTC medication; vitamins, minerals, and supplements; functional food and drink; and sports nutrition


The toiletries and hygiene sector represents a highly dynamic space for growth as consumers' quest for efficacy continues to evolve. GlobalData has identified five key trends impacting innovation in toiletries and hygiene:

• Kind to the Planet - Concerns about the environment are

driving both consumers and businesses to be more

sustainably-minded, making recyclable materials and

sustainable credentials of interest.

• The Wellness Revolution - The wellness revolution

combined with an increasingly holistic understanding of

health is driving an interest in natural and organic claims, and

products that claim to enhance mental wellbeing.

• Make it Novel - Inquisitive consumers will look for products

that can offer novel or fun experiences, or with unique

attributes that can deliver functionality as well as a superior

product experience.

• Digitized society - Immersed in a world of digital technology,

consumers are increasingly incorporating smart solutions

into their lifestyles, in a bid to make their lives, and hygiene

routines, less burdensome.

• Hyper-targeted solutions - A counter-trend amid the

ubiquity of products making generic claims is the search for

more specialized products that cater to consumers’ specific

needs and preferences.

Top Trends in Toiletries and Hygiene – Trends Explored

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Top Trends in Skincare and Make-Up – Trends Explored

• Athleisure products - Fitness and exercise has become the new

social currency and an occasion in itself creating opportunities

to target active consumers with workout friendly products.

• Clean lifestyles - Natural and low/no-processed products

continue to gain traction among consumers. An important part

of this is the alignment of skincare/make-up products with wider

health trends within food and drink.

• Smart tools - Connected and data driven consumers seek out

more effective ways to manage their appearance and enhance

it. This is creating opportunities in wearable tech devices.

• Get the glow - In the quest for skin health or appearance of skin

health, consumers are seeking out products which can promote

glowing and illuminated skin through cleansing, daypart

regimes, and make-up coverage.

• Inclusive positioning - Consumers demand more inclusive

beauty/grooming solutions which can meet their needs driving

opportunities to target older consumers, men, and cater to a

wider range of ethnicities.

• Unique experiences - Consumers seek out more enriching

experiences in the products they buy and brands can effectively

differentiate through investing in unique textures, “beautiful”

packaging, and formulations consumers can create themselves.

This report outlines the key consumer and innovation trends currently impacting the skincare and make-up categories. With the lines blurring between skincare and make-up it is more important for brands than ever to find unique points of differentiation which can effectively resonate with ever demanding consumers.


• Plant power - The rising profile of

plant ingredients in food and drink

has inspired healthcare brands to

develop plant-based formula, due

to its perceived benefits as better

for health, animal welfare, and the

environment.

• Mental wellbeing - Consumers

have increasingly paid attention to

cognitive and mental health and

how it affects general wellbeing.

• Smart technology - Smart

technology in healthcare is

trending. The growing usage of

health-monitoring devices shows

consumers' rising health awareness

and the escalating obsession about

health.

• Active beauty - Consumers are not

only exercising for health and

fitness, but also to look good.

Combining sports nutrition with

beauty benefits offers a key

opportunity.

• Healthy pleasure - The traditional

perception of OTC medicines is

changing as consumers are looking

for a sensory element in their

healthcare products.

Healthcare and OTC products include OTC medications, vitamins, minerals, and supplements, functional food and drink, and sports nutrition. The overall category represents huge sales and shows no sign of slowdown as consumers become more health-conscious and opt for OTC and healthcare products to help facilitate this mindset.

Top Trends in Healthcare and OTC Products – Trends Explored

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Health and Beauty Report Series– How to Buy

Our Report Store offers the latest comprehensive reports, market data, analysis and survey findings

alongside industry information on key companies, markets and financial deals.

Purchase directly from our store or review the below pricing and contact us for a bespoke deal that meets

your companies needs.

Phone: +44 (0) 161 359 5813

Email: [email protected]

Region Price (Single User) Coverage Discounts for multiple

report purchase

Top Trends in Toiletries and Hygiene $3,450 Exploring the oral hygiene,

personal hygiene, and feminine hygiene categories

Top Trends in Skincare and Make-Up $3,450

The latest trends in facial skincare, body skincare, sun care, face

make-up, eye make-up, lip make-up, and nail make-up

Top Trends in Healthcare and OTC Products

$3,450

The latest trends in: OTC medication; vitamins, minerals,

and supplements; functional food and drink; and sports nutrition

mailto:[email protected]

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About GlobalData's Research

We constantly monitor developments in categories across the FMCG landscape, as well as the evolving habits of consumers, ingredients and flavor trends, and more. In recognition of this, our insight is underpinned by our proprietary trend framework TrendSights, which captures and maps all elements of consumer attitude and behavior.


About GlobalData GlobalData is a leading global provider of business intelligence in the Healthcare industry. GlobalData provides its clients with up-to-date information and analysis on the latest developments in drug research, disease analysis, clinical research and medical device development.

Our integrated business intelligence solutions include a range of interactive online databases, analytical tools, reports and forecasts. Our analysis is supported by a 24/7 client support and analyst team. GlobalData has offices in New York, Boston, London, India and Singapore.

© GlobalData 2018. This product is licensed and is not to be photocopied.

“GlobalData offers an in depth global perspective on trends. What’s more, they add value with their wide perspective on consumer insights, channels and competitive scenario.”

Marketing Director, Nestlé

GlobalData's research explores all aspects of innovation and behavior. Our coverage spans the past, present and future, to understand the realities of today, and the opportunities of tomorrow – meaning you can gain the early-mover advantages necessary for growth.

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Unique and market-leading data and insights into the market...health trends within food and drink. • Smart tools - Connected and data driven consumers seek out more effective ways