/groups/BusinessGrowthCommunity
#GrowBrisbane #UBGM16
Agenda
● Introductions
● Turn Visitors into Leads
● Q&A Time
● Announcements
● Door Prizes
#GrowBrisbane #UBGM16
Turning Visitors into LeadsOr how to get more conversions from your online resources
#GrowBrisbane #UBGM16
By: Daniel E. Smith
● Prerequisites
● Desired Outcome
● Timeliness
● What to Look For
● Case studies
#GrowBrisbane #UBGM16
Prerequisites
#GrowBrisbane #UBGM16
1. Defined Purpose
#GrowBrisbane #UBGM16
2. Defined Ideal Customer
#GrowBrisbane #UBGM16
3. Defined Product or Service
#GrowBrisbane #UBGM16
4. Visitors Traffic People
#GrowBrisbane #UBGM16
Desired Outcome
#GrowBrisbane #UBGM16
What does your Ideal customer want to achieve when they look for someone like you?
#GrowBrisbane #UBGM16
What weight do you take off their shoulders?
#GrowBrisbane #UBGM16
Each ideal customer will be unique
#GrowBrisbane #UBGM16
Example
#GrowBrisbane #UBGM16
Family Vacation or Business travel?
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
BusinessFamily
● WiFi
● No Downtime
● Leg room
● Price
● Bathrooms
● Snacks
Desired Outcome
To get to the destination safely and comfortably
#GrowBrisbane #UBGM16
Timeliness
#GrowBrisbane #UBGM16
At what stage should you make an offer?
#GrowBrisbane #UBGM16
Should you send flight information after the school holidays?
#GrowBrisbane #UBGM16
It depends on your ideal customer
#GrowBrisbane #UBGM16
What to understand
#GrowBrisbane #UBGM16
Trustworthiness
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
Clear Call to Action
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
Great design
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
Example
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
#GrowBrisbane #UBGM16
/savvysuecooper
/sue.z.cooper
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/GrowthHackerAU
@GrowthHackerAU
Dani
el E
. Sm
ith
Sue
Coop
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