1
Audience Profile for Quarterly Period: October - December 2018 Frequency
Qualified Distribution
Rental Magazine Print Version (BPA audited) - October/November 2018 Issue 8 20,005
Digital Version (Non-audited) - December 2018 Issue 8 37,558
E-Newsletters RentalWatch and MarketWatch Weekly 34,566
IPAF Elevating Safety Quarterly 44,118
Power Rental On Demand 49,129
For Your Fleet On Demand 28,368
Email Marketing Email Marketing 34,285
Social Media Facebook Likes 916
Twitter Followers 2,221
TOTAL AUDIENCE PROFILE
PROFILE OF MARKET SERVEDRental ’s audience serves owners and managers of rental businesses that supply equipment and tools to construction contractors, commercial businesses and do-it-yourselfers. Exclusive party houses or event planners are excluded.
Rental magazine targets decision-makers with purchasing power in the rental industry, covering the latest insights on equipment asset management through better equipment selection, application, maintenance and safety techniques. It provides a comprehensive guide to new equipment and major changes in existing models.
10/20/14 4:26 PMRentalWATCH
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TOP NEWS THIS WEEK
The Upward Shift inEquipment Rental
Construction equipment
dealers and rental companies
are preparing for the change in
how you do business.
ALSO IN THE NEWS
Enterprise Group Completes Acquisition of Westar Oilfield Rentals Inc.Enterprise Group Inc. has completed its acquisition of Westar Oilfield Rentals Inc. The final purchase price...
HERC Launches In Panama To Serve Construction And Industrial MarketsHertz Equipment Rental Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation has
announced its...
Sunbelt Rentals to Open Branch in Racine, WIA.W. Oakes & Son will build the 12,000-square-foot, roughly $2-million store on land company President Dan
Oakes...
Kubota Enters Skid Steer Market with Two ModelsBroader construction equipment line includes SSV65 and SSV75 skid steers and the
R30-Series wheel loaders
SPONSORED
The RT30's Best Feature? Payback.The 24-hp (17.9-kW) Ditch Witch® RT30 is the best
compact ride-on dedicated trencher for the money. It
combines the maneuverability, low cost, low
maintenance, and small footprint of a walk-behind with
the comfort, performance, and simple controls of a ride-
on.Learn more
ITEMS OF INTEREST
Study Looks at Effects of Biodiesel Fuel-Oil Blends on Seals inConstruction EquipmentThe dilution of the engine oil with biodiesel fuel does have pronounced effects on both
lubricant and seal life
UK-Based JMC Plant Hire Makes History with HaulotteJMC Plant Hire, Isle of Wight, UK, this week took ownership of a new HA32 PX to add
to its growing access fleet.
25 Ideas For Your Rental InventoryBrowse the following list for key points of interest about the features and benefits of
each of our winners. For...
FOR YOUR FLEET
Li'l SpikeBy Hoelscher Inc.Maintain driveways or parking lots with Li’l Spike,
pulled with an ATV, UTV or mower. Two rows of
rigid...
ForConstructionPros.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media
ForConstructionPros.com | October 15, 2014 | View this email online.
This e-mail is being sent to [email protected].
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For Construction Pros
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1233 Janesville Ave
WEBSITE METRICSForConstructionPros.com
Sessions Users PageviewsAverage Session
Duration
October 2018 336,377 272,698 711,042 0:02:30
November 2018 316,383 260,531 675,594 0:02:31
December 2018 280,759 226,144 606,346 0:02:30
Average 311,173 253,124 664,327 0:02:30
Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.
TOTAL AUDIENCE PROFILE REPORT CALL US
TEL: 800.538.5544 WEBSITEConstructionNetworkMediaKit.com
For Quarterly Period of October-December 2018
Unless otherwise noted, all data reported is publisher’s own data.
Construction Equipment Closeup
WHEN LESS ARTICULATION IS MOREJohn Deere’s unique design of its new 344L
compact wheel loader promises high production with increased maneuverability and stability
October/November 2018
Find the latest news at www.ForConstructionPros.com/RENTAL
PRODUCT ■ NEWS ■ INSIGHT
Modern Solutions for Management Software
How to Stop Brake Failures on Equipment Trailers
2018 OUR TOP PICKS
FOR WHERE TO FOCUS YOUR INVENTORY
2
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Rental
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
PRINT AUDIENCE BY BUSINESS AND TITLERental October/November 2018 Print Issue Classification By Title
Business and Industry Total% of Total
Owner, Partner, President,
General Mgr. and Other Corporate
Officer and Related
Personnel
Mgr., Sales Mgr., Branch or Other Mgr. and Related Personnel
Supervisor or Department Head, Dept.
Mgr., Foreman and Chief/
Head Mechanic and Related Personnel
General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 15,010 75.0% 10,136 4,168 706
Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 2,480 12.4% 1,268 1,016 196
Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,193 11.0% 1,527 575 91
Subtotal 19,683 98.4% 12,931 5,759 993
Manufacturer’s Representative 322 1.6% 162 130 30
Total Qualified Circulation 20,005 100.0% 13,093 5,889 1,023
Percent 100.0% 65.4% 29.4% 5.1%
Source: December 2018 BPA Brand Report (Claimed - Audit Pending)
PRINT AUDIENCE BY TYPE OF RENTAL SERVICE PROVIDEDRental October/November 2018 Print Issue Type of Rental Services Provided
Business and Industry Total% of Total
Contractor/ Industrial
Equipment Only
General / Homeowner
Equipment Only
BOTH Contractor/ Industrial & General
Homeowner Equipment
Rental Service Not Identified
General Rental Center: Includes firms primarily engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 15,010 75.0% 3,037 2,032 6,519 3,422
Distributor/Dealer: Includes firms primarily engaged in the business of selling and renting equipment and tools. 2,480 12.4% 1,342 179 841 118
Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,193 11.0% 423 686 1,019 65
Subtotal 19,683 98.4% 4,802 2,897 8,379 3,605
Manufacturer’s Representative 322 1.6% 167 26 113 16
Total Qualified Circulation 20,005 100.0% 4,969 2,923 8,492 3,621
Percent 100.0% 24.8% 14.6% 42.4% 18.1%
Source: December 2018 BPA Brand Report (Claimed - Audit Pending)
Construction Equipment Closeup
WHEN LESS ARTICULATION IS MOREJohn Deere’s unique design of its new 344L
compact wheel loader promises high production with increased maneuverability and stability
October/November 2018
Find the latest news at www.ForConstructionPros.com/RENTAL
PRODUCT ■ NEWS ■ INSIGHT
Modern Solutions for Management Software
How to Stop Brake Failures on Equipment Trailers
2018 OUR TOP PICKS
FOR WHERE TO FOCUS YOUR INVENTORY
3
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Rental
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
PRINT AUDIENCE BY ANNUAL SALES VOLUMERental October/November 2018 Print Issue
Classification By Annual Sales Volume
Business and Industry Total% of Total < $1 Million
$1 Million to $4,999,999 $5 Million + Not Available
General Rental Center: Includes firms primarily engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 15,010 75.0% 5,487 6,091 2,686 746
Distributor/Dealer: Includes firms primarily engaged in the business of selling and renting equipment and tools. 2,480 12.4% 496 634 1,246 104
Retail Firm with Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,193 11.0% 754 930 409 100
Manufacturer’s Representative 322 1.6% 87 103 117 15
Total Qualified Circulation 20,005 100.0% 6,824 7,758 4,458 965
Percent 100.0% 34.1% 38.8% 22.3% 4.8%
Source: December 2018 BPA Brand Report (Claimed - Audit Pending)
DIGITAL AUDIENCE BY BUSINESS AND TITLERental December 2018 Digital Issue Classification By Title
Business and Industry Total% of Total
Owner, Partner, President, General
Mgr. and Other Corporate Officer
and Related Personnel
Mgr., Sales Mgr., Branch or Other Mgr. and Related
Personnel
Supervisor or Department Head, Dept.
Mgr., Foreman and Chief/Head Mechanic and
Related PersonnelOther Titled &
Non-Titled Copies
General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 9,795 26.1% 5,612 3,587 487 109
Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 3,101 8.3% 1,551 1,285 242 23
Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 3,590 9.6% 2,460 912 133 85
Manufacturer’s Representative 754 2.0% 366 286 64 38
Subtotal 17,240 45.9% 9,989 6,070 926 255
Others Allied to the Field 20,318 54.1% 169 65 28 20,056
Total Circulation 37,558 100.0% 10,158 6,135 954 20,311
Percent 100.0% 27.0% 16.3% 2.5% 54.1%
4
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Rental
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
E-NEWSLETTER DISTRIBUTION RentalWatch and MarketWatch E-Newsletters Classification By Title
Business and Industry Total% of Total
Owner, Partner, President, General
Mgr. and Other Corporate Officer
and Related Personnel
Mgr., Sales Mgr., Branch or Other Mgr. and Related
Personnel
Supervisor or Department Head, Dept.
Mgr., Foreman and Chief/Head Mechanic and
Related PersonnelOther Titled &
Non-Titled Copies
General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 9,095 26.3% 5,393 3,146 439 117
Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 2,949 8.5% 1,540 1,170 216 23
Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,522 7.3% 1,719 638 112 53
Manufacturer’s Representative 726 2.1% 341 289 51 45
Subtotal 15,292 44.2% 8,993 5,243 818 238
Others Allied to the Field 19,274 55.8% 171 80 15 19,008
Total Circulation 34,566 100.0% 9,164 5,323 833 19,246
Percent 100.0% 26.5% 15.4% 2.4% 55.7%
10/20/14 4:26 PMRentalWATCH
Page 1 of 2http://news.acbmmail.com/portal/public/ViewCommInBrowser.jsp?Sv4%2BeOSSuczES%2BsJMhy4KyuYjU4WE0%2BCj3vq4qBhvp5Oe8xChHSTKDuUOj3hdZzYFqM33SuXR%2B8vq8pL48F6%2BQ%3D%3DA
TOP NEWS THIS WEEK
The Upward Shift inEquipment Rental
Construction equipment
dealers and rental companies
are preparing for the change in
how you do business.
ALSO IN THE NEWS
Enterprise Group Completes Acquisition of Westar Oilfield Rentals Inc.Enterprise Group Inc. has completed its acquisition of Westar Oilfield Rentals Inc. The final purchase price...
HERC Launches In Panama To Serve Construction And Industrial MarketsHertz Equipment Rental Corporation (HERC), a wholly owned subsidiary of The Hertz Corporation has
announced its...
Sunbelt Rentals to Open Branch in Racine, WIA.W. Oakes & Son will build the 12,000-square-foot, roughly $2-million store on land company President Dan
Oakes...
Kubota Enters Skid Steer Market with Two ModelsBroader construction equipment line includes SSV65 and SSV75 skid steers and the
R30-Series wheel loaders
SPONSORED
The RT30's Best Feature? Payback.The 24-hp (17.9-kW) Ditch Witch® RT30 is the best
compact ride-on dedicated trencher for the money. It
combines the maneuverability, low cost, low
maintenance, and small footprint of a walk-behind with
the comfort, performance, and simple controls of a ride-
on.Learn more
ITEMS OF INTEREST
Study Looks at Effects of Biodiesel Fuel-Oil Blends on Seals inConstruction EquipmentThe dilution of the engine oil with biodiesel fuel does have pronounced effects on both
lubricant and seal life
UK-Based JMC Plant Hire Makes History with HaulotteJMC Plant Hire, Isle of Wight, UK, this week took ownership of a new HA32 PX to add
to its growing access fleet.
25 Ideas For Your Rental InventoryBrowse the following list for key points of interest about the features and benefits of
each of our winners. For...
FOR YOUR FLEET
Li'l SpikeBy Hoelscher Inc.Maintain driveways or parking lots with Li’l Spike,
pulled with an ATV, UTV or mower. Two rows of
rigid...
ForConstructionPros.com / Contact Us / Advertise © 2014 All rights reserved - AC Business Media
ForConstructionPros.com | October 15, 2014 | View this email online.
This e-mail is being sent to [email protected].
Unsubscribe | Manage Newsletter Subscriptions | Change E-mail | Forward to a Friend | Customer ServiceCenter | Privacy Policy
If this e-mail was forwarded to you and you are interested in subscribing to our emails, please click here to sign-up.
If you have trouble with any of these methods, you can reach us toll-free at 800-547-7377.
For Construction Pros
AC Business Media
1233 Janesville Ave
5
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Rental
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
E-NEWSLETTER DISTRIBUTIONRental IPAF Elevating Safety E-Newsletter Classification By Title
Business and Industry Total% of Total
Corporate Management
Operations Management
Project Management
Equipment Maintenance Management Foreman
Safety Management
Equipment Operator/
Staff
Other Titled &
Non-Titled Copies
Grading & Excavating 5,984 13.6% 4,747 464 260 155 98 41 116 103
Highways & Streets 3,709 8.4% 2,225 630 338 173 108 38 62 135
Utility Water Sewer Pipeline 2,079 4.7% 1,412 295 151 74 51 23 45 28
Non-Contractor - Utility/Power Co-Op 291 0.7% 85 77 28 26 11 2 9 53
Commercial & Non-Residential 4,663 10.6% 3,383 468 384 62 54 31 54 227
Both Heavy & General Building Construction 2,497 5.7% 1,453 457 239 115 70 31 71 61
Concrete 2,007 4.5% 1,594 158 96 14 20 4 14 107
Foundation 315 0.7% 251 19 18 4 3 4 16
Demolition 558 1.3% 400 55 39 9 11 9 5 30
Electrical 291 0.7% 160 26 36 11 11 2 9 36
Mechanical 274 0.6% 144 39 20 18 8 4 8 33
Masonry/Stonework 522 1.2% 403 33 24 3 11 1 8 39
Construction Material Producer 662 1.5% 317 102 73 21 15 8 27 99
Distributor/Dealer Construction Equipment 4,895 11.1% 2,613 1,539 154 164 151 22 75 177
Residential & Tract 2,177 4.9% 1,589 212 156 23 51 2 43 101
General Rental Center 5,395 12.2% 3,441 1,745 209
Retail Firm With Rental Department 1,628 3.7% 1,147 412 69
Manufacturers’ Representatives 498 1.1% 241 224 33
Subtotal 38,445 87.1% 25,605 6,955 2,016 872 984 218 550 1,245
Others Allied to the Field 5,673 12.9% 330 98 30 32 30 6 10 5,137
Total Circulation 44,118 100.0% 25,935 7,053 2,046 904 1,014 224 560 6,382
Percent 100.0% 58.8% 16.0% 4.6% 2.0% 2.3% 0.5% 1.3% 14.5%
6
OCTOBER-DECEMBER 2018 TOTAL AUDIENCE PROFILE / Rental
Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
EMAIL MARKETING Rental Email Marketing Classification By Title
Business and Industry Total% of Total
Owner, Partner, President, General
Mgr. and Other Corporate Officer
and Related Personnel
Mgr., Sales Mgr., Branch or Other Mgr. and Related
Personnel
Supervisor or Department Head, Dept.
Mgr., Foreman and Chief/Head Mechanic and
Related PersonnelOther Titled &
Non-Titled Copies
General Rental Center: Includes firms engaged in the business of renting equipment, machinery, tools and/or items to other businesses and the general public (also includes independent, franchise or chain retail outlets and headquarters). 9,033 26.3% 5,323 3,154 444 112
Distributor/Dealer: Includes firms engaged in the business of selling and renting equipment and tools. 2,904 8.5% 1,483 1,183 213 25
Retail Firm With Rental Department: Includes hardware stores, lumber yards, home/building centers, yard & garden retailers and other home center/retail building businesses. 2,728 8.0% 1,845 714 116 53
Manufacturer’s Representative 713 2.1% 353 268 50 42
Subtotal 15,378 44.9% 9,004 5,319 823 232
Others Allied to the Field 18,907 55.1% 159 60 28 18,660
Total Circulation 34,285 100.0% 9,163 5,379 851 18,892
Percent 100.0% 26.7% 15.7% 2.5% 55.1%
The data reflected within this report is provided in good faith as an accurate representation of the audience served for Rental.
Eric Servais, Publisher
Total Audience Profile report provided by
AC Business Media 201 N. Main Street, 5th Floor Fort Atkinson WI 53538
800.538.5544 ACBusinessMedia.com
Copyright 2018 ©AC Business Media. All rights reserved.
Construction Equipment Closeup
WHEN LESS ARTICULATION IS MOREJohn Deere’s unique design of its new 344L
compact wheel loader promises high production with increased maneuverability and stability
October/November 2018
Find the latest news at www.ForConstructionPros.com/RENTAL
PRODUCT ■ NEWS ■ INSIGHT
Modern Solutions for Management Software
How to Stop Brake Failures on Equipment Trailers
2018 OUR TOP PICKS
FOR WHERE TO FOCUS YOUR INVENTORY