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Top 10 Questions Sales & Marketing Should Be Asking
What if we joined forces?
#100WhatIfs
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What if… the future of sales was marketing?
#100WhatIfs
Only 8% of B2B companies report good alignment between sales and marketing. – SiriusDecisions Study
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What if… salespeople thought more like marketers?
#100WhatIfs
Salespeople reported they “strike out” around 70-80% of the time they engage with a qualified lead. – Source
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What if… marketers thought more like salespeople?
#100WhatIfs
76% of marketers reported their assets were effective in helping sales; yet, only 46% of salespeople agreed. – Source
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What if… sales and marketing swapped roles?
#100WhatIfs
B2B companies with tightly aligned sales and marketing operations achieved 24% faster revenue growth and 27% profit growth over 3 years. – SiriusDecisions Study
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What if… your salespeople were skilled content marketers?
#100WhatIfs
On average, decision makers consume 5 pieces of content before they’re ready to engage with sales. – Source
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What if… your customers didn’t need your salespeople?
#100WhatIfs
More than 2/3 of B2B buyers’ research is done before engaging with a vendor. – SiriusDecisions Study
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What if… your sales team thought “social first”?
#100WhatIfs
76% of buyers leverage their social networks before engaging sales. – SiriusDecisions Study
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What if… marketing and sales committed to each other’s goals?
#100WhatIfs
Sales identified “enablement” as their No. 1 ask of marketing; yet, marketing named demand gen or awareness as their priority. – SiriusDecisions Study
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What if… your customers were “secret shoppers”?
#100WhatIfs
75% of buyers start their research with search before engaging sales. – SiriusDecisions Study
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What if… your salespeople became
“secret sellers”?
#100WhatIfs
54% of social salespeople have tracked their social selling back to at least 1 closed deal. – Source
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#100WhatIfs
Learn more about the future of sales and marketing on Business Innovation.
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