Here are three keys to effective
SaaS pricing pages.
Keep it simpleYou have eight seconds to catch your customer’s attention—don’t waste them.
Your pricing page should not be a feature pitch.
MailChimp’s pricing page is a great example.
Keep it simpleThe more complex your pricing page
seems, the more tangled your value proposition becomes.
The more tangled your value proposition becomes, the more prospects will hesitate
to buy.
Make it scalableBreak your pricing down into scaling usage
packages
The more value a customer gets out of your product, the more they should expect to pay
Asana uses a powerful pricing slider to showcase their scalable payment plans.
Make it scalableWhen you price based on value metrics,
you lower the entry barrier for new customers.
It’s also an effective way to start charging your customers early,
instead of having a free plan.
Prioritize value over priceEven if you don’t use value metrics to scale
your pricing, your price should still be value-based
Instead of narrowing your pricing model to a single metric like Asana, consider using
tiers.
Slack does this brilliantly.
Prioritize value over pricePrice your tiers based on the value you
provide, not how difficult a feature was to build
Create premium, enterprise packages for customers who are accustomed to paying
more.
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