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• Largest child care provider
• America's leading swim instructor
• Largest youth sports organization
• 20.2 million members nationwide
• 9.5 million members under the age of 18
WHERE AMERICA PLAYS
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From urban areas to small towns, YMCAs are at the heart of community life in the United States with
42 million families and 72 million households located within three miles of a YMCA.
There are 2,617 YMCAs in the United States, serving 10,000
communities
America’s oldest and largest community-based social service organization and charity*.
Source: 2005 YMCA of the USA Statistical Summary (available on www.ymca.net)
More than 560,000 Volunteers
42% of Americans are YMCA Alumni
*For a third consecutive year, YMCAs have occupied the #1 position in the prestigious Nonprofit Times “Top 100” ranking of American non-profits.
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• The YMCA is the inventor of basketball, volleyball and racquetball.
• The Y created Father’s Day and is one of the innovators of camping as we know it today.
• YMCA Activate America is changing the way community organizations work together to support the health of the whole community.
A HISTORY OF INNOVATION
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THE POWER OF THE YMCA BRAND
• 97% of Americans recognize the YMCA brand
• 85% say the Y offers quality programs
• 82% associate the Y with health/fitness, and after-school programs
• 78% associate the YMCA with sports
• 75% Americans believe the Y is an
organization, and a charity, they wish
to support.
• 91% believes the Y understands kids
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OUR MISSION
To put Christian
principles into practice
through programs that
build healthy spirit,
mind and body for all.
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OUR IMPACT
The YMCA touches the lives of _________
individuals in the _________ region
annually.
• ____ branches• ____ child care sites• ______ employees
• YMCA programs affect the lives of children, adults, and families in every community in our region.
• ______ of our ______ participants receive scholarship assistance, meaning no one is turned away for inability to pay for YMCA services.
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_______ facility members
________ program members
YMCA BY THE NUMBERS
Preschool (1-5): __%Elementary (6-11): __%Jr/Sr High (12-17): __%Yg Adult (18-29): __%Adult (30-54): __%Adult (55-64): __%Older Adult (65+): __%
More than _______ strong!
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The Strong Kids Campaign is an annual
fundraising effort mounted by the YMCA
to raise funds to improve the health and
well-being of thousands of children who
may otherwise not have the opportunity
to participate in YMCA youth programs
and services.
YMCA Strong Kids Campaign funds
will be directed toward scholarships for
children to participate in the YMCA’s
outstanding program offerings in
_________________________ (counties,
states, cities or other regional
identifiers).
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WHY ARE WE SEEKING SPONSORS?
• To raise awareness of the YMCA mission
• To encourage YMCA membership, volunteerism and involvement
• To generate funding in support of advancing the YMCA in our area.
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WHY SPONSOR?
The YMCA seeks qualified corporate partners who wish to strengthen the community they live in, one child at a time:
• Improve quality of life for community members• Assist in meeting vital community needs• Provide human and capital resources to YMCAs that may be helping employees and
their families• Build employee morale and engagement• Enhance the impact of financial contributions already directed into the community• Create a “strong community” the YMCA way
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WHY SPONSOR?
• Advertising opportunities• Cause-marketing initiatives• Web initiatives• Public relations• Special events• YMCA direct grant
opportunities
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PROGRAM UNDERWRITING OPPORTUNITIES
OPPORTUNITIES
• Resident and Day Camp programs
• YMCA Childcare programs• YMCA Adult Fitness programs• YMCA Youth Sports programs• YMCA Active Older Adult
programs• Financial Assistance
The YMCA offers a unique and compelling set of assets that can be leveraged to develop mutually beneficial marketing platforms.
BENEFITS
• Branded activities• Branded promotion• In-branch signage• Area-wide marketing
opportunities• Cause-related marketing
opportunities around scholarship program
• Special events, including YMCA Healthy Kids Day and Youth Sports Events
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PROGRAM UNDERWRITING OPPORTUNITIES
• Sponsor safety-related opportunities such as car seat installations at all YMCA Healthy Kids Day events, or teach car safety, travel safety, camping safety, etc.
• Recognition in ________ program brochures mailed ______ times a year.
• Recognition on website• Signs at Healthy Kids
Day events at ______ YMCA branches.
YMCA Healthy Kids Day
A community-based event that celebrates healthy living and encourages
families to embrace a more active lifestyle.
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PROGRAM UNDERWRITING OPPORTUNITIES
Benefits include:• Front-page website
placement• Radio/Print ads• Acknowledgement in
Annual Report• On-site visibility at ___ city-
wide special events• Logo on camping t-shirts• Logo on all camping
materials
Official Sponsor of YMCA Kids’ Programs
$__________
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PROGRAM UNDERWRITING OPPORTUNITIES
Benefits include:• Front-page website
placement• Radio/Print ads• Acknowledgement in
Annual Report• On-site visibility at ____ city-
wide special events• Logo on all YMCA After
School materials
Official Sponsor of YMCA After School
Programs
$_________
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PROGRAM UNDERWRITING OPPORTUNITIES
Benefits include:• Front-page website
placement• Radio/Print ads• Acknowledgement in
Annual Report• On-site visibility at ___ city-
wide special events• Logo on camping t-shirts• Logo on all camping
materials
Official Sponsor of YMCA Camping
$________