Presents
Who am I ?
Sinoze Co-founderCTOProducer of Thapster
Past :Graphics Programmer
Now :CodeManage ProjectDesign QAFanpage Admin, Order Pizza
Topics Thapster History Problems Achievement The Future Lessons Learned
#1 Official Thai Music Game
High Quality App
Featured App
Data Overview
Average Plays / Day 278,281
680,461 installs Soon...
Time Spend / Session 17.6 min
~30,000,000 plays
Data Collected on September 27th 2013
Free iPhone “Game” Ranking
Thapster Ranking
LINE POP Ranking
Entertainment “Half-life”
Music 25 - 1000 yearsFilm 5 - 25 yearsGame 2 - 5 yearsMobile Game 1/2 - 2 years
The shorter the half-life, the more power the creator holds
Reference : Unite 2013 Keynote
The Community
● Updates● Song Request● Live Support● Android ???
History
$$$
Freedom
Research Research Research
Understanding market
TapSonic (2011)
Tap Tap Revenge 4 (2010)
Cytus (2012)
Jukebeat (2011) Beat Sneak Bandit (2012)
Groove Coaster (2011)
Incubation Period
Concept Art
Planning
“Business Plan”
Monetization
Production/ Programming
Marketing
Pitching Investors
Prototyping
Testing Market
FatFest 2012
Building the Team
Sinoze Office
Drama
1. Users
4. Music Labels 3. Advertiser / Ad Network
Stakeholders2. Product Development
Problems1.1.Thai Users do not
purchase songs
2. Advertising Selling / Operation
● Advertising● Alternative Payment Gateway● Items Shop
● Build larger Users● Co - Promotion Program● Direct Customers
Problems
3. No Sales Pack/ No Exact Price
● Co Promotion Program (itune/ facebook/ youtube)
● Satisfaction Discrimination● Profit Share/ Fix Amount
Future Plan
Thapster 2.0
Internationalized Music Game
International Social/ Casual Game
Better UI/UX designItem ShopPayment GatewayNew Social Features
Lessons Learn
Be friend with everyones
Fails Lead Success
Lean as you can
Stay Focus and Motivate
Contact: [email protected] , Tel. 090-971-2235
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