Familiarity breeds favoritism.
When you’ve grown comfortable andfamiliar with a brand, you’re more likely
to continue giving them your businessbecause you’ve built up loyalty to the
particular brand.
It brings out the best inyour employees
When employees work for a company whose brandmeans something to them, whose mission resonates
with them, they have more reason to go to work eachday to strive towards the goal of the company.
It builds trust.
Brand loyalty is a matter of the consumer trusting thebrand to consistently produce quality products, and
when you do, it encourages customers to return.