The great unbundling
About today
#trendsinsocialapps
#whyitshappening
#opportunities
#whatsnext
THE BRUTAL
KINGDOM OF
SOCIAL MEDIA.
friendster
Orkut
Bebo
MultiplyYahoo360
ICQ
MSN Messenger
Y! Messenger
G+ Hi5
THE ONE TRUE
KING.
HOW MUCH IS
TOO MUCH?
THE EXODUS
HAPPENED.
Morgan Stanley
ONE OF THE
WORST RECEIVED
APPS ON
MOBILE.
All about
cool photos.
Text
messaging will
do it for me.
SAY IT BETTER
WITH
STICKERS
DIFFERENT
APPS FOR
DIFFERENT
PEOPLE
VIDEOS
BECOME
SNACKABLE.
FROM INSTANT
PHOTOS TO
INSTANT VIDEOS
HYPERLAPSE from Instagram
from Twitter
SHORT
LOOPING
VIDEOS
Spare a thought for #NZ , what a tournament
they had. The @BLACKCAPS can hold their heads up high. #cwc15
WATCH VIDEO
OF ANYTHING
HAPPENING AT
THIS EXACT
MOMENT
(THE NOT SO)
NEW KID ON
THE BLOCK.
THE GREAT UNBUNDLING
IS THE NEED FOR COMPANIES TO PROVIDE
APPS TO CATER TO DIFFERENT AUDIENCES
WITH DIFFERENT WAYS OF EXPRESSING
THEMSELVES AND DIFFERENT FORMAT OF
CONTENT THEY WANT TO ENGAGE WITH.
80% of millennials
are made up of
Gen C. I share, therefore I am.
creation, curation, connection, community
Venturing out of
mainstream.
90% Kiwis will have
access to 4G in
2 years.
INTERNET APPS
41% OF ALL VC
INVESTMENTS.
QUALITY NOT
QUANTITY.238k
active users
400k active users
30k
users
70% - NOW
20% - NEW
10% - NEXT
GUIDED BY
INSIGHTS AND
IDEAS.
Facebook
Messenger
headed by ex-
PayPal head.
Snapchat partner
with Square to
allow you to send
cash to friends.
Twitter & Pingit to
offer swift & secure
payment using.
From engagement
to conversion.
#thx4urtime
EMBRACE FRAGMENTATION