Team Dynamix:
Raymond Braun
Latisha Crockett
James Locus
Claire Roscow
Yesul Myung
MS&E 277: Creativity ProjectApril 23, 2009
YOU HAVE BEEN CRAVING SPRINKLES CUPCAKES FOR THE PAST MONTH
DECIDE TO GO TO THE STANFORD SHOPPING MALL TO BUY CUPCAKES
YOU ARRIVE AND SEE THIS
Not very happy customers“I been waiting for a long time to try sprinkles. I just recently visit Cali and my last day on my trip I went to sprinkles waited 1:30hrs.”
Everybody is cramped up against each other trying to fit inside because Sprinkles likes their door to remain closed "to keep in the freshness".
PROBLEMS IDENTIFIED WITH SHOPPING EXPERIENCE AT SPRINKLES
Long Wait LineConfusing ordering process
Ordering online
unpleasantDoor is heavy
SPRINKLES NEEDS TO IMPROVE CUSTOMER EXPERIENCE
Make waiting as enjoyable a
possible
Utilize space better to improve
experience
Inform on product
information beforehand
Happy customer
HAVE EMPLOYEES MANNING THE LINES
2 Employees make people feel
comfortable while waiting
PROVIDE VIDEO MONITORS TO KEEP CUSTOMERS ENTERTAINED
Customers can watch custom videos while
waiting
ENCOURAGE ONLINE ORDERING FOR EXPERIENCED CUSTOMERS
Reduce the minimum online
order to 6 cupcakes
INSTALL AUTOMATIC DOORS
Automatic Doors keep cupcakes fresh and look
more elite
PROVIDE DINING AREAS ONLY INSIDE
Make it more high end
experience, remove the
bench
PROVIDE MORE DIRECTION TO CUSTOMERS
Velvet ropes and arrows on floor assist with line
organization
Current Floor Plan of Sprinkles (Palo Alto, CA)
Register/Counter
Inside Counter
Beverage Display Cupcake
Display
Enter/Exit Door
Gifts/F
lare
Outside Bench
Revised Floor Plan of Sprinkles
Register/Counter
Beverage Display
Cupcake
Display
Sliding Door
Gifts/F
lare
Inside Counter
T.V.
T.V.
Pamphlet
Display
Traffic Lines
Outside Projections on Glass
Enjoy!