Download pptx - Sticker Marketing Case Study: Coke and StickerYou

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Brand Engagement that Sticks

© 2013 StickerYou Confidential

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About StickerYou


• Best marketing engagement solution for fans to create cool custom products that make the brand stick!

• Top 100 fastest growing Canadian start-ups

• 150,000+ site visits/month

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Consumer Trends


• Growth in Custom Product Creation

• Looking for Easy Time Saving Solutions

• Increase in time spent online showcasing ‘cool’ personalized experiences

4© 2013 StickerYou Confidential

The StickerYou interface flexibly offers ‘sticky’ products that can • Market a brand• Let fans express one-

selfo In the way they

wanto At a place they

choose

No barriers hence!

The Value Proposition

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Online to Offline Marketing


StickerYou provides customization technology, production and fulfillment for personalized product engagement

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Sticker Engagement Case Study:iCoke & StickerYou


Coke loyalty marketing promoted Custom Coke Stickers at icoke.ca & social media

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iCoke & StickerYou:How it all works


Redeem the points you collect from Coke productsGet the online codeUse it to order custom Coke stickers from StickerYou.com

and

Get your creative ideas mailed to your doorsteps

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iCoke & StickerYou:The Halo of Engaging Content


Influencers spread word of mouth 10X more than an average fan does• Social Media managers need engaging content for fans

• Fans who order custom stickers, produce amazing online content and can turbo charge word of mouth

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iCoke & StickerYou:From Online to Offline


Promotion Codes used enabled fans to use a “Coke Sticker Maker” and custom choose, size and order their own Coke stickers

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iCoke & StickerYou:Online-Offline = Media

Value


• Fans showcase their creations online

• More fans engage with them

• They showcase their custom products offline

• Earning even more media value

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iCoke-StickerYou:Results speak


• 200,000+ stickers created, ordered, and then authentically used by fans

• Thousands of views online

• Millions of offline and online media impressions

ROI 5:1


Benefits of Sticker Marketing

• Countless impressions both online and offline • Can be placed on any medium• Easy and affordable• Makes brands engage with customers

So, think of the possibilities…………


Contact

Krishna KumarSales and Marketing Solutions Associate, StickerYou Inc

[email protected]

http://linkedin.com/company/stickeryou/

1-877-437-8825 Ext 310

mailto:[email protected]

http://linkedin.com/company/stickeryou/