wisdom of the crowd for
data gatheringwisdom of the crowd
for data collection
Market Research – Nobody’s answering
current market research
• asks - from the top down• opaque – no user
engagement / doesn’t share results
• doesn’t let users ask questions / just give answers
• static• linear questionnaire
stipso
• listens - from the bottom up
• transparent – massive user engagement / shares results
• lets you ask questions / not just give answers
• dynamic• explorable data landscape
imagine: people wanting to move
• income and cost of living information• where can I go?• what can I earn?• what will my cost of living be?
folksonomy informs you – and you inform it!
imagine: corporations wanting to open a new facility
• what are the local wages?• what is the local cost of living?• what is the local skill set?• compare different locations
folksonomy informs you – and you inform it!
imagine: cities / regions wanting to attract investment
• get feedback from your location• use data to attract investment, create training incentives• identify skill set short comings • identify your competition – differentiate yourself
folksonomy informs you – and you inform it!
Show screen shots including ticker at this point• Point out key features attractive to
respondents and end users