2014
Social Media – Keys to Success
• LinkedIn– Personal– Business– Groups– Connections
• Twitter– Education– Promotion
• Facebook– Likes– Posts– Advertising
Agenda
Social Media is Critical for Professionals
Small Business - Use of Social Medial
Social Media reaching more Americans
Growth in SM use is greatest for people over 45
Twitter and LinkedIn still growing rapidly
• Launched in May, 2003• The Top site for professional networking• 253 Million users in over 200 countries• Every second, 2 new users join LinkedIn
About LinkedIn
• Recruiting• Staying in touch
with contacts• Job Search• Education• PR & Advertising• Networking• News
The Uses of LinkedIn
• Add a professional picture• Add skills – helps with endorsements• Include links to presentations, brochures,
websites• Include Volunteer Activities and
Educational Background
***Refresh your profile every few months to take advantage of new features of LinkedIn***
Creating a Profile
• Consider various segments of Connections (college, high school, industry, competitors, personal friends)
• Tag each connection with a category• Find Groups that are of interest (alumni
groups, industry groups)• Follow Companies (former employers,
prospective employers, recruiting firms, competitors, charities, associations)
• Follow People (Industry Experts)
Building Connections
About Twitter• Launched – July 2006• 231 Million registered users
Twitter as a growing source of news“Twitter news consumers tend to be more educated than the general population and than Facebook news consumers. Four-in-ten (40%) Twitter news consumers have at least a bachelor’s degree, compared with 29% of the total population and 30% of Facebook news consumers. Close to half, 45%, of Twitter news consumers are 18-29 years old.”
• Connect with Customers• Branding• Customer Feedback• Marketing• Promotion of Events• News• Follow Competitors• Education• Share Articles
Top Reasons to use Twitter for Business
About Facebook• Launched in 2004• 1 Billion active users
• Branding• Announcements• Promotion• Education
Facebook for Business
It’s all about the LIKE Button.....
What do Facebook users “Like”?
Building a Company Page
Questions
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