Social Media Marketing for Local Business
Chris TreadawayJuly 21, 2010
34th state I’ve visited…
…which puts me 1 ahead of
But in all seriousness…
Chris TreadawayFounder, CEO Notice Technologies3 ½ years at Microsoft, Group Product
Manager for Web 2.0 StrategyBA – Louisiana State UniversityMBA – University of Texas
[email protected] -- @ctreada http://www.facebook.com/marketingbook
Partial Client List
Most Successful Internet Marketing Campaign Ever
180+ personalized videos35 million video views in 7 days on YouTube!
Original Ad
Personalized Follow Up
Latest Social Media Statistics
• Facebook is the #1 social network in the world by a large margin
• Just under 500 million active users worldwide
• ~50% log in every day• Average session time – 55 minutes• Estimated 150 million people on Facebook
mobile (up from 65 million in September 2009)
• Twitter lagging in audience, repeated & habitual usage, and awareness
Local Penetration of Facebook
Milwaukee
460,000+ adults700,000+ in metro area
…and growing!!!
Milwaukee
Latest Facebook Demographic Data
Milwaukee area? ~44% men – roughly 400k women & 300k men
Facebook is Immersive
Anatomy of a Phenomenon
• 2003-2005 – sleepy, college phenomenon• 2006-2007 – college student early adopters move on,
want to keep in touch• 2008-2009 – Facebook goes mainstream
Revenge of the Big Brands
The News Feed Battleground
Engage or struggle…
• Play to your strengths• Establish authentic relationships
w/ local customers– Photos– Marketing communications
• Demand Generation– Drive traffic to your storefront– Announce real-time deals &
discounts• Customer Service
– Manage Complaints– Manage Reviews
Authenticity in Shared Experiences• Facebook prominent, but others important– Yelp, Citysearch, etc.
• Reviews and the like make everyone a publisher– Business
“We won’t charge you unless your car really needs work.”
– Customer“I had a great customer experience with Lamb’s
Automotive and Great Hills Auto Service.”
– Casual observer“Wow that was a great customer experience.”
Authenticity
Content is king
• Pages• Profiles• Facebook Advertising• Photos & Video• Twitter• YouTube• E-mail marketing• Good ol’fashioned print
Your Toolbox
It may seem frustrating…
But you can do it
• Expertise comes when you know what tool to use when & why…
• …you’re able to measure success & outcomes…
• …you know how to adjust your approach…• And make changes to your marketing
Baby Steps
• Self-serve revolution• Tools can help• Don’t be afraid to ask for help• Experiment• Fail to succeed• You’ll get there
How Customers Find You
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