Social Media: Communication for a Crisis
HOW TO USE SOCIAL MEDIA EFFECTIVELY DURING A CRISIS
Victoria Edwards SEO/Social Media Specialist
How to Get Information to Stakeholders?
Email - Limitations imposed by admin or software
Text - Limited by how many you can text at one time and overage charges
Website - Takes too long to format, create and implement updates to a site.
What IS Social Media?
Web-based technologies to broadcast media monologues into social media dialogues – Wikipedia
What Isn’t Social Media?
The ONLY communication tool
A tool you implement during a crisis – Start the work before the crisis
How to Start Social Media?
Create pages and profiles in selected social spheres
Engage, engage, engageEducate!Promote these social media profiles in:
E-mails Newsletters Add in contact signature Website
Old Rules Still Apply
Remember, we may live in a new world (WEB 2.0,) but the old rules still apply. Powerful communications has always been about getting people to pay attention and take action. The engage and encourage strategy is just another means of achieving the same objective. - Fard Johnmar, M.A.
Examples: U.S. Airways Flight 1549
Example: Hawaii Tsunami of Feb 2010
What Social Media IS!
Distributed Reporting
Spans Across Time All Zones
Instant Publishing
Truth in Reporting
Nothing That You Haven't Done Before
Have a Plan & Strategy
Build Your Community and Engage Before an Event
Educate Your Community
Where You Can Find Me
Facebook http://www.facebook.com/VictoriaEdwards
Twitter http://twitter.com/tallchickvic
Linkedin http://www.linkedin.com/in/victorialedwards