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Colorado Federal Executive Board Social Media Workshop on Tuesday, February 14, 2012. OMG!!!...My Agency has a Crisis - Managing Communications Using Social Media. Presentations by Capt. Chris Sukach, Air Force Space Command Public Affairs; Jennifer Miller with Rockford Gray and Frankie Cervantes, Partner at Andon Guenther Design.
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CFEB SOCIAL MEDIA WORKSHOPOMG!!!...MY AGENCY HAS A CRISIS
- MANAGING COMMUNICATIONS USING SOCIAL MEDIA
Frankie Cervantes@frankie645
#SMCFEB
Common Forms of Social Media
News aggregators Blogs Podcasts Q&A Forums – Expert Databases Wikis Geo-location Virtual Worlds Photo-sharing Video-sharing Slide-sharing Social Bookmarking Instant Messaging Social Networks
Content is King. Context Rules.
MessagingIt's not WHAT you say but HOW you say that makes thedifference
Online Media
Return? Awareness & Presence Website Traffic Contacts
Research. Listen. Monitor. Research. Listen. Repeat.
EVERYONE is a publisher.Content sharing....
Transparency Authenticity Authority Personable Interesting Relevant Valuable Easily accessibility
LeverageYour Existing Relationships
Brand Advocates
Influencers
Your Digital Rolodex Industry Peers Colleagues Media
5C’s of Crisis Communication
Clarity Control Concern Confidence Competence
Why Use Social Media in a Crisis?
Two-way Communication is More Credible
Instant Updating
Release Core Information Facts – Blog, Facebook, Twitter Photos on Flickr Videos on YouTube Documents on Scribd Presentations on SlideShare
Search Tools
Social Mention SocMetrics 48ers Ice Rocket; Technorati (blog search) Socialbakers.com CheckFacebook Google Trends People Search
Spokeo, Pipl, YoName, etc.
Google+ Create a Google+ Page Consistent Messaging Audience
Google Search – Circles (media, colleagues, industry peers) News on the web Public posts
Hangout Real-time Multiple Contacts
FacebookGlobal Audience: 812,170,420
Facebook Fan Page Communicate
Photos Video Contests
Timing Need Help?
[email protected] (content questions, including removing ads from your
government Facebook fan page)
Source: CheckFacebook.com
Hashtags #SMCFEB 111 Characters Short URLs (track & measure)
Timing Listen. Search.
Followers Create Lists
Industry Peers Colleagues Media Interests
Why Blog? Your Audience Reads Your Blog Key Messaging Tells a Story Human Touch Helps Build Relationships Share Content
Tools Tumblr Wordpress Blogger LiveJournal
http://armylive.dodlive.mil/http://blog.tsa.gov/
Where Are You Now?
On-Site Crisis Geo-location Applications
Foursquare Instant location updates
Facebook Twitter
#SM Management Tools
News Aggregators NetVibes Google Reader
Bottlenose - “You should be surfing the stream, not drowning in it.”
Seesmic
Tweetdeck by Twitter
HootSuite
Social Media RevolutionIII
