Telefónica Europe

European social media

strategy

We helped Telefónica Europe evaluate their use of social

media across Europe.

We also helped them develop a consistent strategy for

social media in multiple European markets and created a

framework for measuring value from social media.

We worked with teams in the UK, Ireland, Germany, Slovakia

and the Czech Republic to develop a consistent approach to

social media, while still allowing each individual market a

degree of flexibility.

We held in-depth strategy sessions with senior level

decision makers to ensure stakeholder buy-in and enable

roll-out of the strategy from the top down in each market.

We’re also providing training for 29,000 staff, with a view to

helping resource social media moving forward.

Since working with Telefónica Europe we’ve developed and

embedded a common approach to social media that focuses

on the areas of value relevant to each local market.

We’ve also developed internal communities of practice to

allow better sharing and collaboration between countries

and teams working on social media.

We are implementing guidelines, policies and a framework

to ensure that Telefónica Europe can measure social media

activity against their key strategic goals, helping to prove

ROI from social media.

As a result, FreshNetworks is now Telefónica Europe’s

retained social media agency for all group-sponsored social

media projects and programmes.

Our European social media strategy development,

led by FreshNetworks, has brought much-needed

Social Media expert advice and experience. They

have come up with a measurable, sustainable social

media strategy and we’re looking forward to

working with them on social media across Europe

over the coming months.

Director of Customer Experience,

Telefónica S.A

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