What does it take to go viral?
VP of Social MediaSalesforce.com
Jamie Grenney
4,600,000monthly active users
170 millioncause members
the flu frequency x proximity x potency x incubation
spread?How does
the flu frequency x proximity x potency x incubation
spread?How does
the flu frequency x proximity x potency x incubation
spread?How does content
frequency x proximity x potency x incubation
spread?How does content
frequency x proximity x potency x incubation
1 Person 125 Followers 3% Click-through 4 Views 7% Share 0.3 Shares 12 Hours4 Views
After 5 Days
frequency x proximity x potency x incubation
1 Person 150 Followers 3% Click-through 5 Views 7% Share 0.3 Shares 12 Hours7 Views
After 5 Days
frequency x proximity x potency x incubation
1 Person 150 Followers 8% Click-through 12 Views 7% Share 0.8 Shares 12 Hours62 Views
After 5 Days
frequency x proximity x potency x incubation
1 Person 150 Followers 8% Click-through 10 Views 16% Share 1.9 Shares 12 Hours8,867 Views After 5 Days
frequency x proximity x potency x incubation
1 Person 150 Followers 8% Click-through 10 Views 16% Share 1.9 Shares 12 Hours8,867 Views After 5 Days
frequency x proximity x potency x incubation1 Person 150 Followers 8% Click-through 16% Share 12 Hours
Checklist: Make Your Video Go Viral
§ Answers a question or evokes an emotional response
§ Addresses a hot topic that people are searching for or talking about
§ Title, description, and video thumbnail are compelling & generate clicks
§ Video is short and sweet ideally 2 minutes or less - if not annotate
§ Gets off to a strong start propelled by paid, owned, and earned media
§ People feel compelled to share for four reasons - tap into at least 1
§ Eliminate things that would make people reluctant to share
P
P
PPPPP
frequency x proximity x potency x incubation
spread?How do products
frequency x proximity x potency x incubation
frequency x proximity x potency x incubation
Product Viral Loops
Recommended
