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If you've got a product or service, how do you get people talking about it and sharing it with friends? This 2 minute video provides the formula for leveraging social marketing to generate awareness and grow your business.With Super Bowl commercials this Sunday, the Facebook IPO, and Pinterest blowing up, we're seeing all kinds of real-world examples of viral marketing. If you've got a friend starting a business or are just curious how it works, pass it along.Also, here is a link to the blog post which provides more details on the formula & the 7 tips. http://blogs.salesforce.com/strategy/2012/02/what-does-it-take-to-go-viral.html
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What does it take to go viral?
VP of Social MediaSalesforce.com
Jamie Grenney
4,600,000monthly active users
170 millioncause members
the flu frequency x proximity x potency x incubation
spread?How does
the flu frequency x proximity x potency x incubation
spread?How does
the flu frequency x proximity x potency x incubation
spread?How does content
frequency x proximity x potency x incubation
spread?How does content
frequency x proximity x potency x incubation
1 Person 125 Followers 3% Click-through 4 Views 7% Share 0.3 Shares 12 Hours4 Views
After 5 Days
frequency x proximity x potency x incubation
1 Person 150 Followers 3% Click-through 5 Views 7% Share 0.3 Shares 12 Hours7 Views
After 5 Days
frequency x proximity x potency x incubation
1 Person 150 Followers 8% Click-through 12 Views 7% Share 0.8 Shares 12 Hours62 Views
After 5 Days
frequency x proximity x potency x incubation
1 Person 150 Followers 8% Click-through 10 Views 16% Share 1.9 Shares 12 Hours8,867 Views After 5 Days
frequency x proximity x potency x incubation
1 Person 150 Followers 8% Click-through 10 Views 16% Share 1.9 Shares 12 Hours8,867 Views After 5 Days
frequency x proximity x potency x incubation1 Person 150 Followers 8% Click-through 16% Share 12 Hours
Checklist: Make Your Video Go Viral
§ Answers a question or evokes an emotional response
§ Addresses a hot topic that people are searching for or talking about
§ Title, description, and video thumbnail are compelling & generate clicks
§ Video is short and sweet ideally 2 minutes or less - if not annotate
§ Gets off to a strong start propelled by paid, owned, and earned media
§ People feel compelled to share for four reasons - tap into at least 1
§ Eliminate things that would make people reluctant to share
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spread?How do products
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frequency x proximity x potency x incubation
Product Viral Loops
