Social Casino Personalization:A Game

February 2014Casual Connect Amsterdam

Olga Sambur & Alan Avidan

Chan ger

©2014 Bees and Pollen

Alex? Who the $@#* is Alex?

So which Alex do you think is right?

Alex served as host at Caesars Casino in its early days.

But one day a new Alex was instantly hired.

Welcome to our ‘perfect’ social casino

Welcome to our ‘perfect’ social casino

Which welcome message do you think is the most successful in making the player feel that THIS game is better than any other?

‘Perfect’ Daily Bonus

‘Perfect’ Daily Bonus

Is there one perfect daily bonus design that appeals to all?

‘Perfect’ payment page

‘Perfect’ payment page

Is there one perfect payment page design that appeals to all…?

There is no one perfect host or one perfect welcome message, or a perfect daily bonus or payment page.Some choices are more perfect for ME

So what IS Perfect??

www.BeesAndPollen.com December 2013

Make it Perfect for Everyone

The Perfect Solution?

Predictive Personalization

Data, Algorithms, Platforms

Social graph and interests

Geo-demographics

Behavioral data Session data

Lift and Deep Insights

Predictive Personalizationmake it Perfect for

Everyone!

• No more one-size-fits-all choices

• Personalize content and gameplay

• Give the personal VIP touch to all

Game Over!info@beesandpollen.com

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