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Your players want to feel the VIP touch! Give them the choices they want by predicting and personalizing game content to best fit each player’s style and personality. For the first time, any game can create personalized experiences for millions of players with a totally automated API platform optimized by self-taught, machine-learning algorithms. Predictive personalization improves player experience, and may forever change the one-size-fits-all legacy designs. Dive deep into data visuals of what your players really like, without any of the tedious off-line segmentation analyses, and without having to employ a spaceship-full of data scientists. Join us in this session to review a new approach to game design that harnesses machine-learning to personalize content dynamically during gameplay.
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Social Casino Personalization:A Game
February 2014Casual Connect Amsterdam
Olga Sambur & Alan Avidan
Chan ger
©2014 Bees and Pollen
Alex? Who the $@#* is Alex?
So which Alex do you think is right?
Alex served as host at Caesars Casino in its early days.
But one day a new Alex was instantly hired.
Welcome to our ‘perfect’ social casino
Welcome to our ‘perfect’ social casino
Which welcome message do you think is the most successful in making the player feel that THIS game is better than any other?
‘Perfect’ Daily Bonus
‘Perfect’ Daily Bonus
Is there one perfect daily bonus design that appeals to all?
‘Perfect’ payment page
‘Perfect’ payment page
Is there one perfect payment page design that appeals to all…?
There is no one perfect host or one perfect welcome message, or a perfect daily bonus or payment page.Some choices are more perfect for ME
So what IS Perfect??
www.BeesAndPollen.com December 2013
Make it Perfect for Everyone
The Perfect Solution?
Predictive Personalization
Data, Algorithms, Platforms
Social graph and interests
Geo-demographics
Behavioral data Session data
Lift and Deep Insights
Predictive Personalizationmake it Perfect for
Everyone!
• No more one-size-fits-all choices
• Personalize content and gameplay
• Give the personal VIP touch to all
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