HMMMMMM. . . Twitter is like, hello, L I V E ?! . . . and constantly responding

to the pulse of the world—NO MATTER WHAT TIME OF DAY IT IS.

For those of you who like to SCHEDULE your core tweets for marketing

purposes, continue to monitor your page, and more importantly, ENGAGE! Twitter is not a billboard. . .

at any time, consider what can steal the attention from your tweets and recognize when NOT to tweet and, Instead, engage!

for your small biz . . .

the BEST TIMES

NOT to TWEET

NOT in the path

of

Snowstorms,

hurricanes,

tsunamis…

. . . your tweets vs. celeb

tweets. R u kidding?!

#hashtag streams and a

gazillion fans tweeting and RT’ing . . . guess who wins?

Unless you are participating in the #stream, no one will

notice your unrelated tweets while millions are reacting to

the sad news.

NOT when

major

celebrities

die

Many of those popularly reported “best times” are NOT in our control…

NOT DURING

BREAKING

NEWS

STORIES. .

. Twitter IS the best

source for breaking

news . . . The news

agencies know it, and

so should you.

#Superbowl #Wimbledon

#FinalFour #WorldCup

Sports events last for hours, or

days!

Do you

really

think you

can win

loyalty to

your biz

if you distract loyal fans from

their games?

and NOT during

primetime

Popular TV and

reality shows.

. .

In our constantly migrating nation, there are relatives, friends, colleagues

that may be in those paths. Twitter IS the best source for learning what it’s

like on location and on the ground. Do you want to look heartless by

ignoring these events for your own benefit of market share? Engaging will

show your human side—much better exposure for you and your biz. Better

Hania Whitfield July 2013 HaniaWhitfield.com

NOT DURING

MAJOR

SPORTS

EVENTS. . .

www.thescore.com/buzz/articles/185660-hashtags-take-over-sports

And let’s not forget the diehard fans

of the best and the worst on

PrimeTime TV.

But then

again,

maybe they

aren’t your

demographic

. . .

Worst times to post on Twitter:

and of course, they are all impossible to predict—especially if you schedule tweets.

during breaking news

Snowstorms, hurricanes, tsunamis….