Top5ReasonsaBusinessShouldBlog
1. Toengageandconnectwithyourtargetaudienceandindustryleaders.
2. Buildexper<se,credibilityorauthorityonasubject.
3. Shareknowledgeorinsight.
4. Tomarket/promoteaproduct,serviceorphilosophy
5. Gainvaluablefeedback.
Top5WaystoMarketaBlog
1. Performkeywordresearch
2. OnpageSEOofblogposts
3. Buildingincominglinks
4. Socialmarke<ngofposts
5. RSSfeeds,trackbacks
4ReasonstoBlogwithSEOinMind
1. Buildscontentonawebsite.
2. Gainvaluablebacklinks.
3. Improvesearchrankings.
4. Brandawareness.
MetricsforEvalua<ngBlogPerformance
1. Blogtraffic
2. Referringtrafficfromtheblogtothewebsite
3. Organickeywordrankings
4. Backlinkstoblog
5. Socialmediaimpact
MonitorTraffictotheBlog
• Totalvisits
• Pagespervisit
• Bouncerates
• %newvisits
MonitorTrafficfromtheBlogtotheWebsite
• Totalvisits• Pagespervisit• Bouncerates• %newvisits• Revenuegenerated/goalsaccomplished
MetricsforEvalua<ngBlogPerformance
BlogPerformance:Howelsedoyoudetermineifablogpostwassuccessful?
• Generatesdirectmessagesand“retweets”onTwiUer
• Itreceivescomments
• “One‐off”discussionsarestarted
• ThepostisvirallypromotedthroughDigg,Deliciousorothersocialmediabookmarkingsites